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โIndiaโs Fairness Obsessionโ Failed Marketing Strategy #2 Fair and Lovelyโs deep-rooted story highlighting fairness as a key to success has been met with criticism. For the last two decades, they have been pushing the same idea in order to sustain in market, you must be fair.This move led to a change in the fair and lovely marketing strategy, mainly because of the USAโs strong protests against racial discrimination. Multiple online petitions and signature campaigns demanded a ban on the product. Then, in 2014, the Advertising Standards Council of India banned ads that portrays people with darker skin tones are inferior to those having a fair complexion after several controversy and petition against the product it was renamed in 2020 from โFair & Lovely to Glow & Lovelyโ
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Fair & Lovely: A Deep Dive into Its Marketing Strategy ๐ 1. Core Messaging : -Focused on "fair skin = success" (controversial but effective). -Ads portrayed confidence, empowerment, and societal acceptance tied to skin tone. 2. Target Audience : -
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Roots is a unique, commission-free platform that enables farmers to connect directly with global buyers, bypassing traditional traders or exporters. It empowers farmers by providing fair market access and ensures worldwide buyers receive fresh, high-
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The National Testing Agency (NTA) has decided to cancel the grace marks given to 1,563 candidates in the NEET-UG 2024 examination following allegations of irregularities, including claims of a paper leak. The Supreme Court endorsed this decision, sta
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Thereโs a difference between a copyright claim and a copyright strike. If the intention was only to secure fair compensation for ground reporters, why issue a strike against the channel? Simply file a copyright claim, and youโll receive revenue from
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Valuation Reports for Corporate Actions Valuation reports by Registered Valuers (RVs) ensure transparency and compliance in: 1. Share Transfers: Determining fair value for inter-company or related-party transactions. 2. Buybacks: Setting a fa
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20 YEARS. 1 INGREDIENT. A BILLION-DOLLAR MONOPOLY ๐ฅ In the 1970s, Unilever discovered Niacinamide a skincare powerhouse. But instead of sharing, they patented it for 20 years and built Fair & Lovely, owning 80% of the market in India. For two dec
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