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Fair & Lovely: A Deep Dive into Its Marketing Strategy 🚀 1. Core Messaging : -Focused on "fair skin = success" (controversial but effective). -Ads portrayed confidence, empowerment, and societal acceptance tied to skin tone. 2. Target Audience : -

Roots is a unique, commission-free platform that enables farmers to connect directly with global buyers, bypassing traditional traders or exporters. It empowers farmers by providing fair market access and ensures worldwide buyers receive fresh, high-

There’s a difference between a copyright claim and a copyright strike. If the intention was only to secure fair compensation for ground reporters, why issue a strike against the channel? Simply file a copyright claim, and you’ll receive revenue from

The National Testing Agency (NTA) has decided to cancel the grace marks given to 1,563 candidates in the NEET-UG 2024 examination following allegations of irregularities, including claims of a paper leak. The Supreme Court endorsed this decision, sta

When will Indians stop demonising wealth? Anyway, let me educate you. In India, "fair use" means limited use of copyrighted material without the copyright holder's permission, primarily for specific purposes like research, criticism, and reporting.

20 YEARS. 1 INGREDIENT. A BILLION-DOLLAR MONOPOLY 🔥 In the 1970s, Unilever discovered Niacinamide a skincare powerhouse. But instead of sharing, they patented it for 20 years and built Fair & Lovely, owning 80% of the market in India. For two dec

“The Dark skinned Child Labour” Failed Marketing Strategy #7 In April 2015, Kalyan Jewllers a prominent Indian jewelry brand, released an advertisement featuring actress Aishwarya Rai Bachchan as a regal aristocrat, reclining comfortably while an u

Tired of CIBIL scores and high interest rates? We’re about to do something different! A platform where trust is the foundation, and everyone gets a fair shot. Instead of relying on your CIBIL score, we’re using alternative metrics that focus on YOU

Introducing TypeBet – The Competitive Typing Platform with Real Stakes! I’ve been working on a unique micro SaaS idea, and I’d love to get your thoughts! Typebet is a real-time competitive typing platform where players can pool money, join typing