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Jaswanth Jegan

Stealth • 7m

“India’s Fairness Obsession” Failed Marketing Strategy #2 Fair and Lovely’s deep-rooted story highlighting fairness as a key to success has been met with criticism. For the last two decades, they have been pushing the same idea in order to sustain in market, you must be fair.This move led to a change in the fair and lovely marketing strategy, mainly because of the USA’s strong protests against racial discrimination. Multiple online petitions and signature campaigns demanded a ban on the product. Then, in 2014, the Advertising Standards Council of India banned ads that portrays people with darker skin tones are inferior to those having a fair complexion after several controversy and petition against the product it was renamed in 2020 from “Fair & Lovely to Glow & Lovely”

21 replies18 likes

Replies (21)

suraj kumar

Stealth • 7m

They just floooood their advertisement, on societal issue of discrimination, worst things to do, intention might be to make profit

1 replies1 like

Ananya Agarwal

Stealth • 7m

There product quality was absolutely shitty, but still they acquired a lot of customers.

2 replies1 like

LIKHITH

Stealth • 7m

Fair and lovely = naa Unfair and racist = yesss

1 replies3 likes

Nawal
•

SELF • 7m

💀 but it worked like a magic spell

1 replies

Anonymous 2

Stealth • 7m

lol so targeted but worked like hell

1 replies1 like

Anonymous 1

Stealth • 7m

I hated these ads to my core

3 replies3 likes

LIKHITH

Stealth • 7m

Fair & lovely is the most racist company in history💀💀😅

1 replies1 like

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