Founder-Hexpertify.c...ย โขย 1y
โIndiaโs Fairness Obsessionโ Failed Marketing Strategy #2 Fair and Lovelyโs deep-rooted story highlighting fairness as a key to success has been met with criticism. For the last two decades, they have been pushing the same idea in order to sustain in market, you must be fair.This move led to a change in the fair and lovely marketing strategy, mainly because of the USAโs strong protests against racial discrimination. Multiple online petitions and signature campaigns demanded a ban on the product. Then, in 2014, the Advertising Standards Council of India banned ads that portrays people with darker skin tones are inferior to those having a fair complexion after several controversy and petition against the product it was renamed in 2020 from โFair & Lovely to Glow & Lovelyโ


My mind to me a king...ย โขย 1y
Fair & Lovely: A Deep Dive into Its Marketing Strategy ๐ 1. Core Messaging : -Focused on "fair skin = success" (controversial but effective). -Ads portrayed confidence, empowerment, and societal acceptance tied to skin tone. 2. Target Audience : -
See MoreHey I am on Medialย โขย 1y
Roots is a unique, commission-free platform that enables farmers to connect directly with global buyers, bypassing traditional traders or exporters. It empowers farmers by providing fair market access and ensures worldwide buyers receive fresh, high-
See More



ย โขย
Arizona State Universityย โขย 10m
Thereโs a difference between a copyright claim and a copyright strike. If the intention was only to secure fair compensation for ground reporters, why issue a strike against the channel? Simply file a copyright claim, and youโll receive revenue from
See More
ย โขย
YouTubeย โขย 1y
The National Testing Agency (NTA) has decided to cancel the grace marks given to 1,563 candidates in the NEET-UG 2024 examination following allegations of irregularities, including claims of a paper leak. The Supreme Court endorsed this decision, sta
See More
Entrepreneur | Build...ย โขย 1y
20 YEARS. 1 INGREDIENT. A BILLION-DOLLAR MONOPOLY ๐ฅ In the 1970s, Unilever discovered Niacinamide a skincare powerhouse. But instead of sharing, they patented it for 20 years and built Fair & Lovely, owning 80% of the market in India. For two dec
See More

Founder, Soshals | C...ย โขย 10m
When will Indians stop demonising wealth? Anyway, let me educate you. In India, "fair use" means limited use of copyrighted material without the copyright holder's permission, primarily for specific purposes like research, criticism, and reporting.
See MoreFounder-Hexpertify.c...ย โขย 1y
โThe Dark skinned Child Labourโ Failed Marketing Strategy #7 In April 2015, Kalyan Jewllers a prominent Indian jewelry brand, released an advertisement featuring actress Aishwarya Rai Bachchan as a regal aristocrat, reclining comfortably while an u
See More

"Beyond Credit Score...ย โขย 1y
Tired of CIBIL scores and high interest rates? Weโre about to do something different! A platform where trust is the foundation, and everyone gets a fair shot. Instead of relying on your CIBIL score, weโre using alternative metrics that focus on YOU
See MoreHey I am on Medialย โขย 1y
Biden administration was better than new trump governmentโก๏ธ Make no mistake in thinking that the Trump presidency is friendly with India, _*it is only friendly with terms and conditions*_. In Biden's administration, _*we saw India making a few trad
See MoreDownload the medial app to read full posts, comements and news.