"You never know" • 1y
Fair and lovely = naa Unfair and racist = yesss
Founder-Hexpertify.c... • 1y
“India’s Fairness Obsession” Failed Marketing Strategy #2 Fair and Lovely’s deep-rooted story highlighting fairness as a key to success has been met with criticism. For the last two decades, they have been pushing the same idea in order to sustai
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Fair & Lovely: A Deep Dive into Its Marketing Strategy 🚀 1. Core Messaging : -Focused on "fair skin = success" (controversial but effective). -Ads portrayed confidence, empowerment, and societal acceptance tied to skin tone. 2. Target Audience : -
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No Investors. No Burn. Just Purpose. We know investors won’t fund us — and that’s okay. Why? Because we’re not trying to become a unicorn by burning cash. At Delfo, we're not building for hype. We're building for underrated local restaurants and ha
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