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“India’s Fairness Obsession” Failed Marketing Strategy #2 Fair and Lovely’s deep-rooted story highlighting fairness as a key to success has been met with criticism. For the last two decades, they have been pushing the same idea in order to sustai

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Ananya Agarwal

Stealth • 6m

There product quality was absolutely shitty, but still they acquired a lot of customers.

2 replies1 like
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