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ā€œIndia’s Fairness Obsessionā€ Failed Marketing Strategy #2 Fair and Lovely’s deep-rooted story highlighting fairness as a key to success has been met with criticism. For the last two decades, they have been pushing the same idea in order to sustai

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Ananya Agarwal

Learning • 11m

There product quality was absolutely shitty, but still they acquired a lot of customers.

2 replies1 like
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I honestly thought they will never make a penny in profir. As the reviews by hotels and customers are really shitty.

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