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vishakha Jangir
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Set2Score • 4m
𝗘𝘃𝗲𝗿𝘆 𝘀𝘁𝗮𝗿𝘁𝘂𝗽𝘀 𝗻𝗲𝗲𝗱 𝗮 𝗯𝗿𝗲𝗮𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗮𝗻𝗱 𝘁𝗵𝗲𝘀𝗲 𝗯𝗲𝗹𝗼𝘄 𝗮𝗿𝗲 𝗴𝗿𝗲𝗮𝘁 𝗲𝘅𝗮𝗺𝗽𝗹𝗲 𝗼𝗳 𝗶𝘁 !! Case Study 1: Zomato – From Food Blog to Global Delivery Giant Startup Overview: Founded: 2008 Founders: Deepinder Goyal and Pankaj Chaddah Industry: FoodTech Headquarters: Gurugram IPO: 2021 (India’s first major consumer tech IPO) Breakthrough Moment: Pivot to Food Delivery in 2015–16 Key Highlights: Started as Foodiebay, a restaurant discovery and review site. Faced tough competition from Swiggy in early 2015. Shifted to on-demand food delivery with own fleet and logistics tech. Introduced real-time tracking, offers, and expanded to multiple cities. Impact: Delivery business soon overtook its listings business. Acquired Uber Eats India in 2020. Became a household name and listed on stock exchange in 2021 with ₹9,375 crore IPO. Case Study 2: Nykaa – Beauty Retail Disruptor : Startup Overview: Founded: 2012 Founder: Falguni Nayar (former investment banker) Industry: Beauty & Lifestyle E-commerce Headquarters: Mumbai IPO: 2021 Breakthrough Moment: Omnichannel Strategy and Exclusive Brand Tie-ups (2018 Onwards) Key Highlights: Started as an online-only beauty store at a time when Indians preferred buying beauty products in physical stores. Built trust through: Authorised brand partnerships (L’Oreal, Huda Beauty, etc.) Expert-driven content (blogs, tutorials, reviews) Influencer marketing and social media strategy From 2018, moved into offline retail, blending digital + physical ("omnichannel"). Introduced own private label brands with good margins. Impact: Became India’s largest online beauty platform. One of the few profitable unicorns in India. IPO in 2021 was oversubscribed 82x, making Falguni Nayar India’s richest self-made female billionaire. Follow vishakha Jangir for more such insights.
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