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vishakha Jangir
ย โขย
Set2Scoreย โขย 3m
๐๐๐ฒ๐ฟ๐ ๐๐๐ฎ๐ฟ๐๐๐ฝ๐ ๐ป๐ฒ๐ฒ๐ฑ ๐ฎ ๐ฏ๐ฟ๐ฒ๐ฎ๐ธ๐๐ต๐ฟ๐ผ๐๐ด๐ต ๐ฎ๐ป๐ฑ ๐๐ต๐ฒ๐๐ฒ ๐ฏ๐ฒ๐น๐ผ๐ ๐ฎ๐ฟ๐ฒ ๐ด๐ฟ๐ฒ๐ฎ๐ ๐ฒ๐ ๐ฎ๐บ๐ฝ๐น๐ฒ ๐ผ๐ณ ๐ถ๐ !! Case Study 1: Zomato โ From Food Blog to Global Delivery Giant Startup Overview: Founded: 2008 Founders: Deepinder Goyal and Pankaj Chaddah Industry: FoodTech Headquarters: Gurugram IPO: 2021 (Indiaโs first major consumer tech IPO) Breakthrough Moment: Pivot to Food Delivery in 2015โ16 Key Highlights: Started as Foodiebay, a restaurant discovery and review site. Faced tough competition from Swiggy in early 2015. Shifted to on-demand food delivery with own fleet and logistics tech. Introduced real-time tracking, offers, and expanded to multiple cities. Impact: Delivery business soon overtook its listings business. Acquired Uber Eats India in 2020. Became a household name and listed on stock exchange in 2021 with โน9,375 crore IPO. Case Study 2: Nykaa โ Beauty Retail Disruptor : Startup Overview: Founded: 2012 Founder: Falguni Nayar (former investment banker) Industry: Beauty & Lifestyle E-commerce Headquarters: Mumbai IPO: 2021 Breakthrough Moment: Omnichannel Strategy and Exclusive Brand Tie-ups (2018 Onwards) Key Highlights: Started as an online-only beauty store at a time when Indians preferred buying beauty products in physical stores. Built trust through: Authorised brand partnerships (LโOreal, Huda Beauty, etc.) Expert-driven content (blogs, tutorials, reviews) Influencer marketing and social media strategy From 2018, moved into offline retail, blending digital + physical ("omnichannel"). Introduced own private label brands with good margins. Impact: Became Indiaโs largest online beauty platform. One of the few profitable unicorns in India. IPO in 2021 was oversubscribed 82x, making Falguni Nayar Indiaโs richest self-made female billionaire. Follow vishakha Jangir for more such insights.
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