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SHIVA SAI ADEPU

Stealth • 6m

Day - 1 Startup case study: Nykaa Founders : Falguni Nayar Total Funding: $124 Million Key Investors: TPG Growth, Lighthouse India, Steadview Capital Nykaa is India's Leading omnichannel beauty & personal care retailer founded by former investment banker falguni Nayar in 2012. Financials: • Revenue FY22: 3,774 crore (up 55% YOY) • Net profit FY22: 63 crore • Market cap at IPO (2021): 1Lakh crore Growth Drivers: • Omnichannel presence with 112 offline stores • Vertically integrated operations & own brands • Focus on content, curation & consumer experience • Expansion into new categories like fashion home. Nykaa highlights the immense opportunity in digital - first D2C brands that can win on customer experience & brand loyalty.

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