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AprameyaAI • 1y
Nykaa's sharara sharara hit! Founded in 2012 by ex-banker Falguni Nayar, Nykaa set out to be India's beauty destination. Starting with 200 brands, they quickly grew popular, opening their first store in 2015 and now boasting over 90 stores. Financial Highlights - Revenue soared from Rs. 214 crore in FY 2016-17 to Rs. 2,137 crore in FY 2020-21. - 5 million monthly active users. - Raised $215 million by 2020. - Revenue from product sales, ads, commissions, and beauty services. Mistakes and Challenges - Post-IPO profits dropped 60% due to high fashion segment costs. - Heavy marketing investments hurt EBITDA margins. - Initial funding challenges. Growing into a Unicorn Nykaa’s customer focus and innovation made it a market leader, expanding into fashion and more. Think you can handle the ups and downs ? Found it interesting? Let's connect on medial!
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