Exceptions to struggling celebrity brands: Kay Beauty (Katrina Kaif): 62% expected growth rate, currently Third most searched brand on Nykaa. HRX (Hrithik Roshan): Crossed ₹1,000 crore revenue with 5x growth. Ed-a-Mamma (Alia Bhatt): 4x revenue increase in FY22, reason majority stake acquired by Reliance Retail.
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