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Rejected Rs 7000 Cr! Ratan Tata offered Rs 7,000 crore to buy her business, but she refused and grew Bisleri into a successful Rs 2,300 Cr brand.

Frooti Forever: The Childhood Drink That Grew Into a ₹1000+ Crore Icon Launched in 1985 by Parle Agro, Frooti wasn’t just a mango drink, it was a category disruptor. Packaged in an innovative Tetra Pak, Frooti became India’s first ready-to-drink man

Customer Acquisition Cost (CAC) The Fitness Brand's First Customer Riya had a dream to launch her own fitness brand, "FitFlex," offering premium gym wear for fitness enthusiasts. She invested months into designing her products and building a sleek w

Meet the woman who had an accident at 24 and built a 3500 CR business. 1. When Kainaz Messman was 16 and on a trip to France, she decided to dedicate her life to making pastries. After studying at the prestigious Oberoi Centre of Learning & Developm

Personal Branding vs. Just Building a Brand – What’s More Valuable? There’s a lot of debate around personal branding these days. Some argue that it’s unnecessary and that all efforts should go into building a business or product. I believe persona

POV: The Imperceptible Allure Despite her constant efforts to reduce her mindless scrolling, Rhea was unable to resist picking up her phone. "Not today," she would tell herself, but a notification would flash, and the cycle would repeat. She had

The Man Who Built and Sold his Companies to Coca-Cola and Tata. In the early 1980s, Ramesh Chauhan observed a growing demand in the Indian market, not for water, but for something more invigorating. In 1984, he established Parle Agro with the belie

Meet the woman who built India's fastest-growing 8600 CR FMCG startup. 1. Ghazal Alagh had just become a parent. But her happiness was soon replaced by misery as she could not find toxin-free, natural baby care products for her Eczema son. Most ava