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Aditya Arora
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Faad Network • 8m
Meet the woman who took "Frooti" from a 300 CR brand to an 8000 Cr brand. 🙌 1. Nadia Chauhan joined her father's group "Parle Agro" in 2003 when she was just 17 years old. 😲 2. She reduced the company's dependency on "Frooti" which contributed 95% of revenue. As a result, she promoted the iconic packaged water brand "Baileys", a 1000 CR+ business now. The business had everything right about it - Distribution and key tie-ups with Dhabas and long-distance bus operators. As a result, the Parle Agro group doubled its turnover to 5000 CR. 3. However, the killer move came in 2005 when Nadia launched her brainchild "Appy Fizz", one of the firsts in the apple juice category when India was unfamiliar with Apple juice. The idea became a runaway hit contributing a CAGR of 36% and taking a staggering 99% market share. Its innovation in style and taste spurred many imitations across two decades. 4. But, the thing to learn is she did not forget her champion product "Frooti". Coming back again, she launched Frooti in different flavours under the brand "Nutrizz" and redid the packaging into PET bottles which defines the iconic Frooti of today. 5. To further promote the brand, she hired the right actors at the peak of their careers to promote the brand. Alia Bhatt and Ram Charan started promoting the new flavours in advertisements with funky clothes and the quirky Frooti bottles called " Frooti Fizz." That too became a masterstroke with an ad spend of 300 CR but revenue of over 2000 CR+ generated. 📍Frooti contributes 48% of revenue contribution today. But, the way Nadia scaled the business across multiple categories is commendable. Who says women cannot be successful in startups? Sit down and admire what Nadia and her team have built.
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