Back

Siddharth K Nair

Thatmoonemojiguy 🌝 • 2m

Frooti Forever: The Childhood Drink That Grew Into a ₹1000+ Crore Icon Launched in 1985 by Parle Agro, Frooti wasn’t just a mango drink, it was a category disruptor. Packaged in an innovative Tetra Pak, Frooti became India’s first ready-to-drink mango beverage, combining convenience, hygiene, and flavor at an affordable price Targeting school kids and families, the brand’s “Mango Frooti, Fresh and Juicy” jingle became an iconic slogan embedding itself in pop culture. Its portable packaging and juicy taste made it a must-have in lunchboxes and train journeys across the country. Frooti’s branding evolved with time from cartoons in the 90s to cool, minimalist ads with celebrities like Alia Bhatt and Shah RukhKhan Despite competition from giants like Maaza and Slice, Frooti maintained its stronghold through smart pricing, mass distribution and emotional appeal. What started as a simple mango drink is now a ₹1000+ crore brand proving that innovation plus nostalgia equals lasting success🌝

Reply
4

More like this

Recommendations from Medial

Image Description
Image Description

Aditya Arora

 • 

Faad Network • 1y

Meet the woman who took "Frooti" from a 300 CR brand to an 8000 Cr brand. 🙌 1. Nadia Chauhan joined her father's group "Parle Agro" in 2003 when she was just 17 years old. 😲 2. She reduced the company's dependency on "Frooti" which contributed 9

See More
10 Replies
6
24

Akash Raghuvanshi

Hey I am on Medial • 7m

1 crore grow to 1000 crore my ideas 💡 please help me funds and come to my partners 🙏

Reply
2
Image Description
Image Description

Venkat Reddy

Budding entrepreneur • 1y

Hey guys, did you guys tasted any new soft drink in last 3yrs that tasted good and fresh like how people used to feel when frooti came in the market...does a company with new soft drink(aerated or fruit based) can survive in the market that is domina

See More
7 Replies
4
Image Description
Image Description

Chamarti Sreekar

Passionate about Pos... • 5m

🚨 Coca-Cola’s home-grown mango drink Maaza crossed $1 billion in sales in India in 2024. Maaza is now the company’s third billion dollar brand, after Thums Up and Sprite.

7 Replies
16
Image Description
Image Description

The next billionaire

Unfiltered and real ... • 10m

Would you rather have 1 crore guaranteed or a 50/50 chance to get 1000 crores?

65 Replies
1
30
Image Description
Image Description

Kshirot Sagar

Hey I am on Medial • 6m

We need Partner of company. Software Developer, Content Writer, Digital Marketer, Leaders, Promoter . You Will become a 1000 crore founder.

6 Replies
2
Image Description
Image Description

Pritam Mondal

Build. Don't talk • 10m

Onecard - A unicorn with a valuation of 1.5 billion Usd Spend 1000 crore to make 500 crore revenue and they spend 60% of their operating revenue in ads. Despite having a good product onecard is spending huge capital to acquire new customers.

7 Replies
9
Image Description
Image Description

Gautam Ambani

 • 

Adani Group • 1y

Bumble became LinkedIn and LinkedIn became a Bumble..!!!😆

7 Replies
15

Sasi Tilak

Hey I am on Medial • 1y

Isn't it concerning that chatgpt a tool became a problem solver and we humans became compilers for the solution

Reply
5

Download the medial app to read full posts, comements and news.