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Siddharth K Nair

Thatmoonemojiguy 🌝 • 5m

Frooti Forever: The Childhood Drink That Grew Into a ₹1000+ Crore Icon Launched in 1985 by Parle Agro, Frooti wasn’t just a mango drink, it was a category disruptor. Packaged in an innovative Tetra Pak, Frooti became India’s first ready-to-drink mango beverage, combining convenience, hygiene, and flavor at an affordable price Targeting school kids and families, the brand’s “Mango Frooti, Fresh and Juicy” jingle became an iconic slogan embedding itself in pop culture. Its portable packaging and juicy taste made it a must-have in lunchboxes and train journeys across the country. Frooti’s branding evolved with time from cartoons in the 90s to cool, minimalist ads with celebrities like Alia Bhatt and Shah RukhKhan Despite competition from giants like Maaza and Slice, Frooti maintained its stronghold through smart pricing, mass distribution and emotional appeal. What started as a simple mango drink is now a ₹1000+ crore brand proving that innovation plus nostalgia equals lasting success🌝

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Aditya Arora
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Meet the woman who took "Frooti" from a 300 CR brand to an 8000 Cr brand. 🙌 1. Nadia Chauhan joined her father's group "Parle Agro" in 2003 when she was just 17 years old. 😲 2. She reduced the company's dependency on "Frooti" which contributed 9

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Venkat Reddy

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Hey guys, did you guys tasted any new soft drink in last 3yrs that tasted good and fresh like how people used to feel when frooti came in the market...does a company with new soft drink(aerated or fruit based) can survive in the market that is domina

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Akash Raghuvanshi

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1 crore grow to 1000 crore my ideas 💡 please help me funds and come to my partners 🙏

Account Deleted

Hey I am on Medial • 8m

🚨 Coca-Cola’s home-grown mango drink Maaza crossed $1 billion in sales in India in 2024. Maaza is now the company’s third billion dollar brand, after Thums Up and Sprite.

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Anonymous

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📌 Need your thoughts on this ❔ Coffee + Tea + Mangoe Juice =} ? Coffee gives me caffeine and now I have energy . Tea gives me natural antioxidants and health benefits. Mango juice gives me delicious taste and feel good relaxation . Now I hav

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The next billionaire

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Would you rather have 1 crore guaranteed or a 50/50 chance to get 1000 crores?

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Kshirot Sagar

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We need Partner of company. Software Developer, Content Writer, Digital Marketer, Leaders, Promoter . You Will become a 1000 crore founder.

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Pritam Mondal

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Onecard - A unicorn with a valuation of 1.5 billion Usd Spend 1000 crore to make 500 crore revenue and they spend 60% of their operating revenue in ads. Despite having a good product onecard is spending huge capital to acquire new customers.