Thatmoonemojiguy 🌝 • 2m
Frooti Forever: The Childhood Drink That Grew Into a ₹1000+ Crore Icon Launched in 1985 by Parle Agro, Frooti wasn’t just a mango drink, it was a category disruptor. Packaged in an innovative Tetra Pak, Frooti became India’s first ready-to-drink mango beverage, combining convenience, hygiene, and flavor at an affordable price Targeting school kids and families, the brand’s “Mango Frooti, Fresh and Juicy” jingle became an iconic slogan embedding itself in pop culture. Its portable packaging and juicy taste made it a must-have in lunchboxes and train journeys across the country. Frooti’s branding evolved with time from cartoons in the 90s to cool, minimalist ads with celebrities like Alia Bhatt and Shah RukhKhan Despite competition from giants like Maaza and Slice, Frooti maintained its stronghold through smart pricing, mass distribution and emotional appeal. What started as a simple mango drink is now a ₹1000+ crore brand proving that innovation plus nostalgia equals lasting success🌝
Budding entrepreneur • 1y
Hey guys, did you guys tasted any new soft drink in last 3yrs that tasted good and fresh like how people used to feel when frooti came in the market...does a company with new soft drink(aerated or fruit based) can survive in the market that is domina
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