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After Thums Up and Sprite, Coca-Cola’s homegrown mango beverage, Maaza, has surpassed $1 billion in sales in 2024, making it the company’s third billion-dollar brand in India.

Home-grown mango drink Maaza crossed $1 billion💵 in sales in India in 2024. Maaza was launched in 1976 in India and was acquired by Coca-Cola in 1993. Maaza is now the company’s third billion dollar brand, after Thums Up and Sprite. But in my op

Maaza has become the company 's third billion dollar brand in India after Thums up, sprite

Maaza becomes Coca Cola's 3rd Indian brand to step into billion-dollar club

In 1993, Coca-Cola re-entered India with a bang. Within 3 years, it acquired: Thums Up Limca Gold Spot Citra The goal? Control every bottle in your fridge, even if it wasn’t Coke. But there was one problem: They couldn’t go public in India. Until

Frooti Forever: The Childhood Drink That Grew Into a ₹1000+ Crore Icon Launched in 1985 by Parle Agro, Frooti wasn’t just a mango drink, it was a category disruptor. Packaged in an innovative Tetra Pak, Frooti became India’s first ready-to-drink man

THUMS UP : TASTE THE THUNDER Thums Up, India's iconic cola brand, has been a household favorite since its launch in 1977. Known for its bold, strong flavor and high carbonation, Thums Up quickly captured the hearts of millions, becoming synonymous w

Coca-Cola’s largest bottling partner in India, SLMG Beverages, has announced a massive investment of over $1 billion (approximately ₹8,700 crore) as part of an ambitious expansion plan in Uttar Pradesh and Bihar. This investment will be directed to

Coca-Cola literally built a 250ft wide wall of Coke bottles at the Kumbh Mela recently And this is very smart marketing move. Let me explain why. See, Kumbh Mela is the world's largest gathering of human beings, where millions of people come togeth

Sarkari Cola? Coca-Cola, which had established itself in India in the 1950s, faced a challenge when Indira Gandhi enacted the FERA Act in 1974, requiring foreign companies to operate under local ownership and potentially reveal trade secrets. Coc