After Thums Up and Sprite, Coca-Cola’s homegrown mango beverage, Maaza, has surpassed $1 billion in sales in 2024, making it the company’s third billion-dollar brand in India.
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Chamarti Sreekar
Stealth • 8h
🚨 Coca-Cola’s home-grown mango drink Maaza crossed $1 billion in sales in India in 2024.
Maaza is now the company’s third billion dollar brand, after Thums Up and Sprite.
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Mridul Das
Stealth • 9h
Home-grown mango drink Maaza crossed $1 billion💵 in sales in India in 2024.
Maaza was launched in 1976 in India and was acquired by Coca-Cola in 1993.
Maaza is now the company’s third billion dollar brand, after Thums Up and Sprite.
But in my op
Maaza has become the company 's third billion dollar brand in India after Thums up, sprite
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Akshay
Stealth • 19d
What strategies or factors do you believe could effectively challenge and displace major beverage corporations such as PepsiCo and Coca-Cola, along with their unhealthy product offerings, in the Indian market?
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Vishu Bheda
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Medial • 3m
Coca-Cola sells 2.1 billion drinks every day.
Yet they:
Don't make the drinks
Don't own the factories
Don't handle distribution
Don't even bottle them
Still worth >$280B.
Here's their real business model👇:
First, forget everything y
Coca-Cola literally built a 250ft wide wall of Coke bottles at the Kumbh Mela recently
And this is very smart marketing move. Let me explain why.
See, Kumbh Mela is the world's largest gathering of human beings, where millions of people come togeth
THUMS UP : TASTE THE THUNDER
Thums Up, India's iconic cola brand, has been a household favorite since its launch in 1977. Known for its bold, strong flavor and high carbonation, Thums Up quickly captured the hearts of millions, becoming synonymous w
Amazing historical facts you might never have learned in school... 😲
The beverage Fanta was created in Nazi Germany during World War II by the Coca-Cola company. 🥤
And it all happened because Germany simply didn't have the ingredients to produce
Sarkari Cola?
Coca-Cola, which had established itself in India in the 1950s, faced a challenge when Indira Gandhi enacted the FERA Act in 1974, requiring foreign companies to operate under local ownership and potentially reveal trade secrets.
Coc
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Aryan Raj
Stealth • 9m
In the 1920s, Coca-Cola faced a challenge: how to promote its beverage during the winter months when sales typically dipped. To address this, the company turned to advertising and hired artist Haddon Sundblom in 1931 to create a series of illustratio