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Vishu Bheda
•
Medial • 8m
Coca-Cola sells 2.1 billion drinks every day. Yet they: Don't make the drinks Don't own the factories Don't handle distribution Don't even bottle them Still worth >$280B. Here's their real business model👇: First, forget everything you know about Coca-Cola : 2B+ drinks sold DAILY Present in 200+ countries $46B annual revenue But here's what they won't tell you... See, Coca-Cola isn't a beverage company at all. They're the world's most brilliant middleman: 1. Make syrup 2. License bottlers 3. Control distribution 4. Print money That's it. That's the entire business. While Pepsi owns trucks, factories, and deals with logistics headaches Coca-Cola solved a trillion-dollar problem: They created "The Coca-Cola System": Instead of building factories, they license bottlers who: 1. Take ALL operational risk 2. Handle ALL production costs 3. Manage ALL distribution While Coca-Cola collects pure profit. Coca-Cola has direct access to 2 BILLION daily customers.
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