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Medialย โขย 10m
Coca-Cola sells 2.1 billion drinks every day. Yet they: Don't make the drinks Don't own the factories Don't handle distribution Don't even bottle them Still worth >$280B. Here's their real business model๐: First, forget everything you know about Coca-Cola : 2B+ drinks sold DAILY Present in 200+ countries $46B annual revenue But here's what they won't tell you... See, Coca-Cola isn't a beverage company at all. They're the world's most brilliant middleman: 1. Make syrup 2. License bottlers 3. Control distribution 4. Print money That's it. That's the entire business. While Pepsi owns trucks, factories, and deals with logistics headaches Coca-Cola solved a trillion-dollar problem: They created "The Coca-Cola System": Instead of building factories, they license bottlers who: 1. Take ALL operational risk 2. Handle ALL production costs 3. Manage ALL distribution While Coca-Cola collects pure profit. Coca-Cola has direct access to 2 BILLION daily customers.
Trying to do betterย โขย 4m
How Coca-Cola reaches consumers globally: the Coca-Cola bottling system. While The Coca-Cola Company primarily sells the product, the actual bottling is handled by numerous independent and franchise-based bottlers worldwide. The Coca-Cola Company foc
See MoreBelieve me, itโs not...ย โขย 2m
I was always curious why Coca-Cola doesnโt own its bottling infrastructure. They run a franchise bottling model- โคท It sells concentrate syrup to bottling partners, who handle manufacturing, packaging, logistics, and distribution. The parent compan
See MoreBecome the 1%ย โขย 4m
"Maha Kumbh Turns Maha ThirstyโCoca-Cola Pours in the Profits!" Coca-Cola India just turned the Maha Kumbh Mela into the Maha Cola Mela! With 180 million drinks served and 1,400 mobile stations, it wasnโt just a spiritual gatheringโit was a fizzy f
See MoreHey I am on Medialย โขย 7m
Coca-Cola literally built a 250ft wide wall of Coke bottles at the Kumbh Mela recently And this is very smart marketing move. Let me explain why. See, Kumbh Mela is the world's largest gathering of human beings, where millions of people come togeth
See MoreHey, I'm on Medialย โขย 1y
Is Inaction better? Well, Action bias is a mental error which occurs when we prefer to take action rather than Eat Fivestar(do nothing), even if thereโs no proof that action will improve the situation. Itโs like an automatic reflex instead of rati
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