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Tushar Aher Patil
Trying to do better • 2m
How Coca-Cola reaches consumers globally: the Coca-Cola bottling system. While The Coca-Cola Company primarily sells the product, the actual bottling is handled by numerous independent and franchise-based bottlers worldwide. The Coca-Cola Company focuses on producing and selling the syrup concentrate, which is the essential base ingredient. These authorised bottlers then take this concentrate and mix it with water, sweeteners, and carbonation to produce the final beverage. This operational structure is built on a franchise model. The Coca-Cola Company grants licences to bottlers, authorising them to produce and distribute products within specific geographic regions. The bottlers are also responsible for the distribution network, delivering the finished product to retailers, restaurants, vending machines, and other points of sale. This system, which includes The Coca-Cola Company and its bottling partners, demonstrates remarkable global reach, operating in over 200 countries and territories. It highlights the power of a distributed partnership model for achieving market penetration on a massive scale. #CocaCola #Bottling #Franchise #GlobalOperations #BusinessModel #Partnerships
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