Coca-Cola and PepsiCo are launching ₹10 no-sugar drinks to counter Reliance's Campa and tap into growing demand.
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Mridul Das
Introvert! • 1m
Mukesh Ambani owned Campa Cola has disrupted the whole cold-drink market and duopoly of Coca-Cola and Pepsi.To compete with Campa Coca-Cola and PepsiCo have launched ₹10 packs with no sugar and light beverages.
Campa Cola is destroying Coca cola and Pepsi. In just 18 months, it has crossed ₹1,000 crore in revenue.
Pepsi 14700 cr
Coca Cola 14200 cr
Campa is giving 8% to the retail store where as others nearly 5%. This strategy is eating up Coca and Pepsi m
Coca-Cola sells 2.1 billion drinks every day.
Yet they:
Don't make the drinks
Don't own the factories
Don't handle distribution
Don't even bottle them
Still worth >$280B.
Here's their real business model👇:
First, forget everything y
Campa cola - it is growing. I know. But a few months ago, I tried it because it was a cheap offering and was available at the store. It tasted "not good". Really inferior to existing drinks like Coke, Pepsi.
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Akshay
"Crafting Exceptiona... • 3m
What strategies or factors do you believe could effectively challenge and displace major beverage corporations such as PepsiCo and Coca-Cola, along with their unhealthy product offerings, in the Indian market?
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mg
News & updates • 4d
Coca-Cola served a staggering 180 MILLION drinks at Mahakumbh2025!
Sources say over 27% of all attendees had at least one Coke.
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"Campa Cola: The Desi Challenger Taking on Coke & Pepsi!"
Reliance Industries has shaken up India’s cola market by reviving Campa Cola, once a nostalgic favorite, now a powerful competitor to Coca-Cola and Pepsi. Here’s how it’s making waves:
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Shubh Yadav
FOUNDER & DIRECTOR A... • 12d
Recently CAMPA made a launch
we all know the soda industry is so tensed thanks to Coca Cola and Pepsi
Reliance made a stepping stone but
we all realise the Only reason CAMPA selling
because
•High Availablity
•LESS COST
The availability matters mor
The Next Cola War!
First and foremost, it is not fought with arms and violence.This war requires branding, marketing, and, most importantly, capital.
Cola War 1 began in 1993 between Pepsi and Coca-Cola.Once again, history is repeating itself.This
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