Coca-Cola and PepsiCo are launching ₹10 no-sugar drinks to counter Reliance's Campa and tap into growing demand.
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Mridul Das
Introvert! • 8d
Mukesh Ambani owned Campa Cola has disrupted the whole cold-drink market and duopoly of Coca-Cola and Pepsi.To compete with Campa Coca-Cola and PepsiCo have launched ₹10 packs with no sugar and light beverages.
Coca-Cola sells 2.1 billion drinks every day.
Yet they:
Don't make the drinks
Don't own the factories
Don't handle distribution
Don't even bottle them
Still worth >$280B.
Here's their real business model👇:
First, forget everything y
What strategies or factors do you believe could effectively challenge and displace major beverage corporations such as PepsiCo and Coca-Cola, along with their unhealthy product offerings, in the Indian market?
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Hello medial family!
As we know that there is only two big brands in beverages coca cola and pepsi and both are international .
I think as connectivity and electricity is improving in tier-2 and tier-3 cities,we can also make home grown Indian brand