Coca-Cola and PepsiCo are launching ₹10 no-sugar drinks to counter Reliance's Campa and tap into growing demand.
0 replies8 likes
More like this
Recommendations from Medial
Mridul Das
Introvert! • 28d
Mukesh Ambani owned Campa Cola has disrupted the whole cold-drink market and duopoly of Coca-Cola and Pepsi.To compete with Campa Coca-Cola and PepsiCo have launched ₹10 packs with no sugar and light beverages.
Campa Cola is destroying Coca cola and Pepsi. In just 18 months, it has crossed ₹1,000 crore in revenue.
Pepsi 14700 cr
Coca Cola 14200 cr
Campa is giving 8% to the retail store where as others nearly 5%. This strategy is eating up Coca and Pepsi m
Coca-Cola sells 2.1 billion drinks every day.
Yet they:
Don't make the drinks
Don't own the factories
Don't handle distribution
Don't even bottle them
Still worth >$280B.
Here's their real business model👇:
First, forget everything y
Campa cola - it is growing. I know. But a few months ago, I tried it because it was a cheap offering and was available at the store. It tasted "not good". Really inferior to existing drinks like Coke, Pepsi.
2 replies12 likes
Akshay
"Crafting Exceptiona... • 2m
What strategies or factors do you believe could effectively challenge and displace major beverage corporations such as PepsiCo and Coca-Cola, along with their unhealthy product offerings, in the Indian market?
8 replies6 likes
Himanshu Dodani
Start now what you j... • 23d
"Campa Cola: The Desi Challenger Taking on Coke & Pepsi!"
Reliance Industries has shaken up India’s cola market by reviving Campa Cola, once a nostalgic favorite, now a powerful competitor to Coca-Cola and Pepsi. Here’s how it’s making waves:
✅ Dis
See More
2 replies12 likes
LIKHITH
•
Medial • 5m
The Next Cola War!
First and foremost, it is not fought with arms and violence.This war requires branding, marketing, and, most importantly, capital.
Cola War 1 began in 1993 between Pepsi and Coca-Cola.Once again, history is repeating itself.This
Apart from Soft drinks & bottled water Coca Cola even sells milk & Tea in U.S. via its wholly owned subsidiaries (which it acquired) i.e Fairlife & Honest Tea and & another under its "additional trademarked brand" Gold Peak Tea which it launched und
See More
0 replies3 likes
Saqib Malik
Entrepreneur • 3m
We are launching a plant-based, preservative-free beverage inspired by the Sunnah of Prophet Muhammad (PBUH). Our drink is designed to meet the needs of Muslim consumers seeking halal, healthy alternatives to sugary sodas and energy drinks, while als
See More
1 replies3 likes
Arcane
Hey, I'm on Medial • 7m
Sarkari Cola?
Coca-Cola, which had established itself in India in the 1950s, faced a challenge when Indira Gandhi enacted the FERA Act in 1974, requiring foreign companies to operate under local ownership and potentially reveal trade secrets.
Coc