"Campa Cola: The Desi Challenger Taking on Coke & Pepsi!" Reliance Industries has shaken up Indiaโs cola market by reviving Campa Cola, once a nostalgic favorite, now a powerful competitor to Coca-Cola and Pepsi. Hereโs how itโs making waves: โ Disruptive Pricing: Campa Cola is 50% cheaper than Coke & Pepsi (โน10 for 200 ml vs. โน20 for 250 ml). โ Retailer Advantage: Higher margins for local shops mean more shelf space for Campa, hitting competitors where it hurts. โ Massive Distribution: Available across Reliance Fresh, Smart, and JioMart, reaching deep into cities and rural areas. โ Competitor Panic: Pepsi & Coke are being forced to rethink pricing, with Tata Consumer already reporting losses due to Campa's aggressive strategy. What's your thoughts , let me know in the comments.
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