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Himanshu Dodani

Start now what you j... • 3m

"Campa Cola: The Desi Challenger Taking on Coke & Pepsi!" Reliance Industries has shaken up India’s cola market by reviving Campa Cola, once a nostalgic favorite, now a powerful competitor to Coca-Cola and Pepsi. Here’s how it’s making waves: ✅ Disruptive Pricing: Campa Cola is 50% cheaper than Coke & Pepsi (₹10 for 200 ml vs. ₹20 for 250 ml). ✅ Retailer Advantage: Higher margins for local shops mean more shelf space for Campa, hitting competitors where it hurts. ✅ Massive Distribution: Available across Reliance Fresh, Smart, and JioMart, reaching deep into cities and rural areas. ✅ Competitor Panic: Pepsi & Coke are being forced to rethink pricing, with Tata Consumer already reporting losses due to Campa's aggressive strategy. What's your thoughts , let me know in the comments.

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