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"Campa Cola: The Desi Challenger Taking on Coke & Pepsi!" Reliance Industries has shaken up Indiaโs cola market by reviving Campa Cola, once a nostalgic favorite, now a powerful competitor to Coca-Cola and Pepsi. Hereโs how itโs making waves: โ Dis
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How Coca-Cola reaches consumers globally: the Coca-Cola bottling system. While The Coca-Cola Company primarily sells the product, the actual bottling is handled by numerous independent and franchise-based bottlers worldwide. The Coca-Cola Company foc
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Mumbai-based Thrive has announced the closure of its consumer app amid stiff competition from giants like Zomato and Swiggy. Thrive's co-founder, Krishi Fagwani, shared that the company will now focus on transitioning its other segments, like Thriv
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This Indian man is known as the FATHER of sachet revolution who transformed GLOBAL FMCG Chinni Krishnan, born in Tamil Nadu, was a middle-class Indian with a billion-dollar idea. At a time when shampoos and perfumes were luxuries, Krishnan envision
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๐ก Distribution > Product Because even the best product dies if nobody knows about it. I once spoke with a founder who spent almost a year perfecting his product. Every tiny detail was flawless. But when he finally launchedโฆ crickets. No sales. No
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I was always curious why Coca-Cola doesnโt own its bottling infrastructure. They run a franchise bottling model- โคท It sells concentrate syrup to bottling partners, who handle manufacturing, packaging, logistics, and distribution. The parent compan
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