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Nawal

Stealth • 3d

This Indian man is known as the FATHER of sachet revolution who transformed GLOBAL FMCG Chinni Krishnan, born in Tamil Nadu, was a middle-class Indian with a billion-dollar idea. At a time when shampoos and perfumes were luxuries, Krishnan envisioned making them affordable for the lower-middle class. He launched ₹0.50 shampoo sachets in 1983, selling 1 million in a year. This simple, affordable idea reshaped FMCG, and today, CavinKare, founded by his son CK Ranganathan, has a ₹2,025 crore revenue with 20% market share. With innovation still thriving, CavinKare continues to lead with a 39,000 sq ft R&D hub and 500+ products. The sachet model became a global standard, adopted by giants like Coca-Cola and P&G. Every sachet is proof: Small ideas can create massive change.

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Fame is not a luxury good anymore, it is an upper middle class commodity. Having baseline fame is the new having a college education.

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