Back

Nawal

Hope , I can Help yo... • 2m

This Indian man is known as the FATHER of sachet revolution who transformed GLOBAL FMCG Chinni Krishnan, born in Tamil Nadu, was a middle-class Indian with a billion-dollar idea. At a time when shampoos and perfumes were luxuries, Krishnan envisioned making them affordable for the lower-middle class. He launched ₹0.50 shampoo sachets in 1983, selling 1 million in a year. This simple, affordable idea reshaped FMCG, and today, CavinKare, founded by his son CK Ranganathan, has a ₹2,025 crore revenue with 20% market share. With innovation still thriving, CavinKare continues to lead with a 39,000 sq ft R&D hub and 500+ products. The sachet model became a global standard, adopted by giants like Coca-Cola and P&G. Every sachet is proof: Small ideas can create massive change.

4 replies4 likes
Replies (4)

More like this

Recommendations from Medial

Image Description
Image Description

Aditya Arora

 • 

Faad Network • 6m

Meet the man from Chennai who built a 5000 CR company after his father died. 1. Born in the coastal town of Cuddalore, Tamil Nadu, Chinni Krishnan Ranganathan was deeply inspired by his father, who pioneered selling shampoo in sachets. At the time,

See More
5 replies52 likes
12
Image Description
Image Description

kamal p

Tech-enthusiast • 10m

Startups are all about finding gaps and solving for those problems. 1) apparel - Market size in 2030 -65b dollars 2)electronics- market size in 2030- 68b dollars 3) food fmcg- market size in 2030- 65b dollars 4) beauty- market size in 2030- 28b doll

See More
5 replies6 likes
8
Image Description

swaalixx

Hey I am on Medial • 7m

How can a common middle class (currently in debt) person start a startup?

2 replies6 likes
Anonymous
Image Description

middle class is completely f*cked up. tell me i am wrong almost every middle aged middle class person who has a family is financially, mentally stressed no work life balance for most, layoffs, emis, health issues and what not.

2 replies7 likes
1
Image Description

Sairaj Kadam

Entrepreneur |Founde... • 4m

India's Two-Year Low: The Middle Class Squeeze Amid Economic Turmoil India's urban consumption has hit a two-year low in 2024, driven by persistent inflation and stagnant wages. Middle-class households, already struggling with rising costs, are cu

See More
1 replies2 likes

Bhavishya Saran

BUSINESS IS ALL I DO... • 1m

I have an idea of changing this k shaped economy in india by providing investment activities to middle class and lower middle class and poor people too I want someone to work out with me on this idea

0 replies

Unusual

enough ideas in sel... • 3m

I have a brilliant idea just finding a investor, my idea can change whole economy system of India's middle class family to a higher class just contact me at my number 7424946228

0 replies2 likes
1
Image Description

Its Me Pratik

Mr.Pratik is here gu... • 4m

middle class family problem with electricity bill, ya ra solution dude, kabhi kabhi new ideas padha kar genuine review bhi dana chahiye....!

1 replies8 likes
Anonymous

🤣 When an Indian middle-class girl starts a startup and suddenly faces pressure from her family for marriage

0 replies4 likes

Medial User

Hey I am on Medial • 3d

Change my mind: A middle-class person who cannot afford to buy a home in a metro city takes a loan and spends a lifetime paying EMIs, while the government incentivizes this through tax deductions. This is a pure strategy to enrich the real estate t

See More
0 replies4 likes

Download the medial app to read full posts, comements and news.