Back
Nawal
Entrepreneur | Build...Ā ā¢Ā 7m
This Indian man is known as the FATHER of sachet revolution who transformed GLOBAL FMCG Chinni Krishnan, born in Tamil Nadu, was a middle-class Indian with a billion-dollar idea. At a time when shampoos and perfumes were luxuries, Krishnan envisioned making them affordable for the lower-middle class. He launched ā¹0.50 shampoo sachets in 1983, selling 1 million in a year. This simple, affordable idea reshaped FMCG, and today, CavinKare, founded by his son CK Ranganathan, has a ā¹2,025 crore revenue with 20% market share. With innovation still thriving, CavinKare continues to lead with a 39,000 sq ft R&D hub and 500+ products. The sachet model became a global standard, adopted by giants like Coca-Cola and P&G. Every sachet is proof: Small ideas can create massive change.
Replies (4)
More like this
Recommendations from Medial
Aditya Arora
Ā ā¢Ā
Faad NetworkĀ ā¢Ā 1y
Meet the man from Chennai who built a 5000 CR company after his father died. 1. Born in the coastal town of Cuddalore, Tamil Nadu, Chinni Krishnan Ranganathan was deeply inspired by his father, who pioneered selling shampoo in sachets. At the time,
See More
kamal p
Tech-enthusiastĀ ā¢Ā 1y
Startups are all about finding gaps and solving for those problems. 1) apparel - Market size in 2030 -65b dollars 2)electronics- market size in 2030- 68b dollars 3) food fmcg- market size in 2030- 65b dollars 4) beauty- market size in 2030- 28b doll
See More
Hitanshu Jha
Sugar Free Flavorful...Ā ā¢Ā 8d
Why FMCG Excites Me at 16 Tech startups get all the headlines, but FMCG touches something bigger: every home, every day. Think about it -Milk, biscuits, snacks, soaps-- billions of transactions daily A 20 rupee sachet can create more impact than a
See More
Download the medial app to read full posts, comements and news.