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brijesh Patel

Founder • 12h

💡 Distribution > Product Because even the best product dies if nobody knows about it. I once spoke with a founder who spent almost a year perfecting his product. Every tiny detail was flawless. But when he finally launched… crickets. No sales. No users. No buzz. Meanwhile, another startup in the same space launched a product that was far from perfect. It had bugs, clunky design, and missing features. But they focused on distribution—partnerships, community, influencer outreach, and aggressive marketing. Guess who survived? Not the one with the better product. But the one who reached people first. History keeps repeating this lesson: Coca-Cola didn’t win because it was the best cola—it won because it was everywhere. McDonald’s didn’t dominate because of gourmet taste—it won through scale and speed of distribution. Jio didn’t just offer cheap data—it blanketed India with access. 👉 The truth is: A product gets you started. But distribution makes you win. Don’t just build. Distribute.

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Vikas Singh

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Most "viral" apps didn’t go viral because of the product. They went viral because of how they spread. It’s not about building something 10x better. It’s about creating a 10x distribution engine. Influencers spark the wave. Faceless accounts

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Vishu Bheda
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What was the first product that Apple Inc. launched?

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Siddharth K Nair

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🌝 Startup truth Series #1 – The Harsh Truth: Distribution > Product You can build the coolest tech. Make the cleanest UI. Design the slickest experience. But if no one sees it? It doesn’t exist. Painful truth: Distribution beats product. The grave

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Anonymous

Hey I am on Medial • 6m

Campa cola - it is growing. I know. But a few months ago, I tried it because it was a cheap offering and was available at the store. It tasted "not good". Really inferior to existing drinks like Coke, Pepsi.

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Mridul Das

Introvert! • 7m

Mukesh Ambani owned Campa Cola has disrupted the whole cold-drink market and duopoly of Coca-Cola and Pepsi.To compete with Campa Coca-Cola and PepsiCo have launched ₹10 packs with no sugar and light beverages.

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"Failed in public" is now "Launched in Public" Launch day -1 I'm just speechless. When I launched Crazzy on Product Hunt today, I honestly expected to get buried. Instead, because of the incredible support from communities like this one, we finish

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The First Emotional Brands Before branding was about feelings… it was about features. But in the early 1900s, some brands flipped the script. Coca-Cola stopped selling “refreshment.” They sold happiness in a bottle. Hallmark didn’t just sell card

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Shashwat Tiwari
•

vCXOs • 1m

In my early stage, I signed up for a project that should have wrapped in 2 months. Instead, it dragged for over a year. It was not because I didn’t commit to it or deliver, but because I was afraid to say “NO”. I thought over-delivering and over-flex

Utkarsh Sundkar

Founder @Arthlete • 1m

I want to know how does the showcase work🤔 because last month i saw the one with most upvotes didn’t win…. What’s the catch here

AASHIRWAD DEVELOPER GROUP

The business should ... • 10m

The match took place between 25 November and 12 December 2024 in Singapore. It was played to a best of 14 games, with tiebreaks if required. The match was won by Gukesh 7½–6½ after 14 games. The win made Gukesh, 18, the youngest undisputed world cham