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“Feelings Sell: How Emotional Branding Builds Unbreakable Customer Bonds” Emotional branding it is a powerful tool across all industries. Take Coca-Cola, for example. It doesn’t advertise soda—it sells happiness, togetherness, and celebration. Fro

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“Feel the Vibe: How Emotional Contagion Shapes Brand Connection and Loyalty” Emotional contagion is the phenomenon where people “catch” emotions from others, often unconsciously. In business, brands harness this by creating marketing that radiates j

“Feel First, Act Fast: How Emotional Framing Experiments Shape Decisions” Emotional framing is the art of presenting the same message in different emotional tones to influence perception and action. Marketers run experiments to test which emotion

Bringing the elegance of tradition into modern design. I had the pleasure of crafting the visual identity for Valley of Weaves — a luxury saree brand rooted in heritage and grace. From timeless typography to storytelling visuals, every detail was des

“Emotion Analytics in Marketing: How AI Decodes Customer Feelings for Smarter Campaigns” Emotion Analytics is the use of AI and data tools to track, interpret, and respond to human emotions in real time. Through facial recognition, voice tone analys

“Start With Feelings: Emotional Entry Points That Sell Without Selling” People don’t buy features—they respond to feelings. Emotional entry point design starts with a relatable emotion, not facts. It pulls users in by making them feel seen. Think:

what do you think about the functional beverage sector or just water sector of India? Do you think newer brands are needed? and what are your thoughts on the forfeit water brands being sold around the country?

Building a startup is emotional labor. The highs feel euphoric, the lows feel personal. If you’re leading a business, don’t ignore the business of your mind. 💬 What’s one emotion you’ve had to learn to regulate as a founder?

This is how 2 min Maggi killed it's competition. There were many other brands trying to beat Maggi. But it used a genius strategy called emotional marketing strategy. They started to show ads related to emotions like some boys eating Maggi together i