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Suhani Gupta

"Just figuring out w... • 21d

The First Emotional Brands Before branding was about feelings… it was about features. But in the early 1900s, some brands flipped the script. Coca-Cola stopped selling ā€œrefreshment.ā€ They sold happiness in a bottle. Hallmark didn’t just sell cards. They sold emotion in an envelope. Palmolive sold beauty and softness, not just soap. šŸ’” That was the beginning of emotional branding — where the product fades, and the feeling stays. Ask yourself: What emotion does your brand leave behind?

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