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The First Emotional Brands Before branding was about feelings⦠it was about features. But in the early 1900s, some brands flipped the script. Coca-Cola stopped selling ārefreshment.ā They sold happiness in a bottle. Hallmark didnāt just sell cards. They sold emotion in an envelope. Palmolive sold beauty and softness, not just soap. š” That was the beginning of emotional branding ā where the product fades, and the feeling stays. Ask yourself: What emotion does your brand leave behind?
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āFeelings Sell: How Emotional Branding Builds Unbreakable Customer Bondsā Emotional branding it is a powerful tool across all industries. Take Coca-Cola, for example. It doesnāt advertise sodaāit sells happiness, togetherness, and celebration. Fro
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āFeel the Vibe: How Emotional Contagion Shapes Brand Connection and Loyaltyā Emotional contagion is the phenomenon where people ācatchā emotions from others, often unconsciously. In business, brands harness this by creating marketing that radiates j
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āFeel First, Act Fast: How Emotional Framing Experiments Shape Decisionsā Emotional framing is the art of presenting the same message in different emotional tones to influence perception and action. Marketers run experiments to test which emotion
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Bringing the elegance of tradition into modern design. I had the pleasure of crafting the visual identity for Valley of Weaves ā a luxury saree brand rooted in heritage and grace. From timeless typography to storytelling visuals, every detail was des
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āEmotion Analytics in Marketing: How AI Decodes Customer Feelings for Smarter Campaignsā Emotion Analytics is the use of AI and data tools to track, interpret, and respond to human emotions in real time. Through facial recognition, voice tone analys
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āStart With Feelings: Emotional Entry Points That Sell Without Sellingā People donāt buy featuresāthey respond to feelings. Emotional entry point design starts with a relatable emotion, not facts. It pulls users in by making them feel seen. Think:
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This is how 2 min Maggi killed it's competition. There were many other brands trying to beat Maggi. But it used a genius strategy called emotional marketing strategy. They started to show ads related to emotions like some boys eating Maggi together i
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