After decades in hibernation, Campa Cola has made a triumphant return, and it's not just clinking glasses it's shaking up the entire soft drink industry! A Blast from the Past: Originally launched in 1977, Campa Cola was the toast of the town before global giants muscled in. Fast forward to 2023, and Reliance Consumer Products Limited (RCPL) has resurrected this iconic brand, sparking a cola war that's fizzier than ever. ₹400 Crore: That's the revenue Campa Cola poured into RCPL's coffers in the 2023-24 financial year. Talk about a sparkling comeback! Aggressive Pricing: Offering 200ml bottles at just ₹10, Campa Cola is undercutting competitors and quenching thirsts nationwide. Global Bubbles: Not content with just local domination, Campa Cola has set sail for the UAE, partnering with Agthia Group to tickle taste buds abroad. The Cola-nclusion: With its effervescent resurgence, Campa Cola is proving that sometimes, old favorites just need a little reinvention to make the giants cry into their cans. Cheers to the underdog!
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