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SHIV DIXIT

CHAIRMAN - BITE INDU... • 11m

“ Campa Cola Re-lunch Analysis ” So guys we all know that Mukesh Ambani Bought Campa Cola in 22 crores from pure group and recently reliance group re Lunch Campa Cola in 3 flavours cola , orange and lemon. The carbonated beverages market segment was valued at INR 474.96 Bn in FY 2023 and is expected to reach a value of INR 601.85 Bn by FY 2028 with the growth rate of 4.87%. How Mukesh Ambani Wining — Strategy 1— Affordable and Competitive Pricing They launched their 2L cold bottle in just 50rs and coco cola 1 litre cold drink bottle is 50rs . Strategy 2 — Strong Network Mukesh ambani has large mall and retail outlet network all over the India and international also they have jio mart.(RCCPL) Strategy 3 — customer behaviour Data They have huge customer behaviour data base of indians with the help of jio and other reliance products. Basically they have many advantages like OG brand image of campa cola and that's why they did 400cr revenue in few months.

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