Stealth • 5m
I feel their Marketing strategy is not on point. I would have leveraged nostalgia and Fomo to urge the 90s kids /Gen Y to try out campa cola again after years, reminding them the good old days. The Ads during IPL seemed too stereotypical and similar to all other existing cold drinks ads. They need to play on their X-factor to defeat Coke/Pepsi
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