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“ Campa Cola Re-lunch Analysis ” So guys we all know that Mukesh Ambani Bought Campa Cola in 22 crores from pure group and recently reliance group re Lunch Campa Cola in 3 flavours cola , orange and lemon. The carbonated beverages market segment

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Archit Chibbar

Stealth • 5m

I feel their Marketing strategy is not on point. I would have leveraged nostalgia and Fomo to urge the 90s kids /Gen Y to try out campa cola again after years, reminding them the good old days. The Ads during IPL seemed too stereotypical and similar to all other existing cold drinks ads. They need to play on their X-factor to defeat Coke/Pepsi

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