AI War Update: The Sponsored Battle Begins Searched ChatGPT on Google. Guess what popped up first? A sponsored post from Perplexity claiming it’s better than ChatGPT. Now, I love competition. But if you have to pay to show up first in a search for your rival’s name… well, doesn’t that already tell us who’s winning? This is like Pepsi running an ad saying, “We’re better than Coke” Meanwhile, Coke just sits back and enjoys the free marketing. AI wars are heating up, and it seems some models are thinking, If you can’t outsmart them, outspend them. What do you think, does paying for attention work, or is organic superiority still king?
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