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Siddharth K Nair
Thatmoonemojiguy 🌝 • 2m
The Craigslist Coup: How Airbnb Growth-Hacked Its Way to the Top In its early days Airbnb pulled off one of the cleverest growth hacks in startup history. Faced with low traffic and brand recognition they set their sights on Craigslist a platform flooded with rental listings but stuck in a time warp Without any official API access, Airbnb reverse-engineered Craigslist’s system and built a feature that let users cross-post their Airbnb listings with a single click. This move tapped into Craigslist’s massive user base and redirected attention to Airbnb’s modern, user-friendly site It was bold, a little rogue, and wildly effective Overnight, Airbnb listings started showing up where millions were already searching, giving them viral exposure at zero ad spend. It’s a perfect example of startup scrappiness when you can’t outspend, outsmart. Sometimes, breaking through the noise means breaking the rules just smartly enough not to get caught for more such content follow Thatmoonemojiguy 🌝
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