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CA Jasmeet Singh

In God We Trust, The...ย โ€ขย 13h

How ๐Ÿง Skippi Ice Pops Revived 90s Nostalgia and Froze a Fortune! Brand: Skippi Ice Pops Founded: 2020 Founders: Ravi & Anuja Kabra HQ: Hyderabad, India --- The Problem โŒ Ice pops = full of artificial colors & unsafe chemicals No pan-India brand for this nostalgic 90s treat Parents wanted safer options for their kids --- The Solution โœ… Skippi reimagined ice pops for the new generation: 100% natural flavors & colors Zero preservatives, gluten-free, vegan-friendly 6+ fruity flavors โ€” mango, cola, raspberry & more! --- Secret Sauce Hit the nostalgia nerve among 90s kids Viral appeal among Gen Z + health-conscious parents Smart packaging = freeze-at-home, no cold chain needed! --- Big Win ๐Ÿ† First FMCG brand to get ALL 5 SHARKS on Shark Tank India Sales jumped 40x within months of the episode 20,000+ retail outlets across India Expanded to UAE, Nepal & more --- Marketing Gold โœจ Rode the Shark Tank hype wave perfectly Instagram-friendly product + kids = visual gold Focused on playfulness + health + nostalgia --- Takeaway for Founders When you mix emotion + innovation in a forgotten category, you create a viral winner.

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