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CA Jasmeet Singh

In God We Trust, The... • 3m

How 👟 Snitch Made Men’s Fashion Viral on Instagram! Brand: Snitch Founded: 2019 (pivoted to D2C in 2020) Founder: Siddharth Dungarwal HQ: Bengaluru, India --- The Problem ❌ Men’s fashion = boring, limited, outdated styles No trendy, affordable options Fast fashion was focused mostly on women --- The Solution ✅ Snitch launched bold, fast-fashion for modern Indian men: Fresh drops every week Streetwear + partywear + casuals Targeted Gen Z & Millennials who care about style --- Secret Sauce Viral Instagram reels, memes & model-led content Own manufacturing = speed + control Focused on fit, trends & fashion that pops! --- Big Win 🏆 100+ crore revenue in under 3 years 50%+ customers from Tier 2 & 3 cities Featured on Shark Tank Season 2 — and turned down all offers! --- Marketing Gold ✨ Instagram-first strategy Relatable, aesthetic content → massive shareability Used models who looked like real people, not just celebs --- Takeaway for Founders If your audience lives on Instagram, build your brand like a creator, not a company.

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