𝗛𝗼𝘄 𝗵𝗮𝘀 𝘁𝗵𝗶𝘀 𝘀𝘁𝗮𝗿𝘁𝘂𝗽 𝗲𝘃𝗼𝗹𝘃𝗲𝗱 𝗺𝗲𝗻'𝘀 𝗳𝗮𝘀𝗵𝗶𝗼𝗻 𝗶𝗻 𝗜𝗻𝗱𝗶𝗮? Founded in January 2019 by Siddharth R. Dungarwal in Bengaluru, India. Started as a B2B model, shifted to D2C during the COVID-19 pandemic. Introduces new designs daily to stay aligned with fashion trends (4 to 5 new styles introduced daily). Strong digital presence on social media and e-commerce platforms. Uses Augmented Reality (AR) and Artificial Intelligence (AI) to enhance customer experience. Quick product turnaround with a lean supply chain. Targets young, style-conscious male consumers. Combines affordability with trendy designs. Siddharth R. Dungarwal identified a market gap for trendy, affordable men’s fashion and led the successful transition to D2C. Reported ₹120 crore ($15 million) in revenue for FY 2023, a 250% increase from ₹44 crore in the previous fiscal year. Processed 1 million orders in the past year. Achieved ₹400 crore in Gross Merchandise Value (GMV) as of early 2024, with a target of ₹600 crore by year-end. Maintained an average quarterly revenue growth of 30-35% over the last two years. Secured $13.5 million in Series A funding. Ranks 2nd among 998 competitors in India's men's fashion market. Ranks 2nd among 998 competitors in India's men's fashion market. Appeared on Shark Tank India and secured investment, boosting brand visibility and market credibility.
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