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Anonymous

Anonymous

Hey I am on Medial • 1y

Hello here's a case study of innovative D2C brand. Case Study: Skippi Ice Pops – Shark Tank India Sensation. Background: Founded by entrepreneurs Anuja and Ravi, Skippi Ice Pops blends Indian flavors with ice pops, inspired by childhood snacks. Success Story: Launched in 2020, Skippi Ice Pops gained fame at a Mumbai festival, leading to a Shark Tank India appearance where they secured a all shark deal(first time 1 crore investment). Revenue after shark tank: The company's monthly sales increased from 4–7 lakh rupees before the show to 2–2.8 crore rupees. Future Plans: With investor backing, Skippi Ice Pops focuses on brand-building and new flavors for growth. Key Takeaways: Innovate:Instead of copying existing products to launch D2C brand they founded a new category. Persistence Pays Off: Anuja and Ravi's determination propelled their journey. Partnerships Drive Growth: The Shark Tank deal accelerated expansion. Hope you enjoyed reading this. Let's discuss it further

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