Hello here's a case study of innovative D2C brand.
Case Study: Skippi Ice Pops – Shark Tank India Sensation.
Background:
Founded by entrepreneurs Anuja and Ravi, Skippi Ice Pops blends Indian flavors with ice pops, inspired by childhood snacks.
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Why? 2400 Cr? Who uses Meesho? I have never used it. Never seen any friend using it? People are saying it is challenging Amazon and Flipkart but I never see any user buying anything on Meesho. Do you guys know people who use it?