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You fall for this marketing trick every day... 😉 Imagine a Coca-Cola vending machine at an airport that sells 100 cans per day. Now, let's put a Pepsi vending machine right next to it. How many cans do you think each of them will sell? You might assume it would be 50-50 or maybe 60-40. But in reality, each of the machines will sell 200 cans per day. 😉 Why does this happen? When you see just one vending machine, you think about whether or not to drink Coke. But when you see these two machines, you start to contemplate whether to choose Coke or Pepsi. 😉 This marketing trick is called the "contrast effect," based on the fact that when you see a product compared to another, it creates an illusion of choice. And you find it easier to make a purchasing decision, which increases overall sales. 😉 If you sell one service, add one or two more. This will definitely increase your sales. 😉