Back

Campa cola replaces Thums up, securing IPL 2025 Co- presenting rights in a Rs 200 crore deal

Campa Cola replaces Thums Up to co-present IPL 2025, spends Rs 200 crore

After decades in hibernation, Campa Cola has made a triumphant return, and it's not just clinking glasses it's shaking up the entire soft drink industry! A Blast from the Past: Originally launched in 1977, Campa Cola was the toast of the town before

"Campa Cola: The Desi Challenger Taking on Coke & Pepsi!" Reliance Industries has shaken up India’s cola market by reviving Campa Cola, once a nostalgic favorite, now a powerful competitor to Coca-Cola and Pepsi. Here’s how it’s making waves: ✅ Dis

Campa Cola is destroying Coca cola and Pepsi. In just 18 months, it has crossed ₹1,000 crore in revenue. Pepsi 14700 cr Coca Cola 14200 cr Campa is giving 8% to the retail store where as others nearly 5%. This strategy is eating up Coca and Pepsi m

THUMS UP : TASTE THE THUNDER Thums Up, India's iconic cola brand, has been a household favorite since its launch in 1977. Known for its bold, strong flavor and high carbonation, Thums Up quickly captured the hearts of millions, becoming synonymous w

After the telecom sector through JIO, Reliance Industries is once again shaking another business industry of the soft drink. With the revival of the Campa Cola brand, Reliance Consumer Products Ltd (RCPL) has also made its position in the sector. In

In 1993, Coca-Cola re-entered India with a bang. Within 3 years, it acquired: Thums Up Limca Gold Spot Citra The goal? Control every bottle in your fridge, even if it wasn’t Coke. But there was one problem: They couldn’t go public in India. Until

"Maha Kumbh Turns Maha Thirsty—Coca-Cola Pours in the Profits!" Coca-Cola India just turned the Maha Kumbh Mela into the Maha Cola Mela! With 180 million drinks served and 1,400 mobile stations, it wasn’t just a spiritual gathering—it was a fizzy f

Sarkari Cola? Coca-Cola, which had established itself in India in the 1950s, faced a challenge when Indira Gandhi enacted the FERA Act in 1974, requiring foreign companies to operate under local ownership and potentially reveal trade secrets. Coc