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THUMS UP : TASTE THE THUNDER Thums Up, India's iconic cola brand, has been a household favorite since its launch in 1977. Known for its bold, strong flavor and high carbonation, Thums Up quickly captured the hearts of millions, becoming synonymous with a daring, adventurous spirit. Its distinctive taste and energetic branding set it apart from other colas, making it a staple in Indian homes and celebrations. The brand's famous "Taste the Thunder" slogan encapsulates its vibrant, spirited essence. Despite being sold to Coca-Cola in 1993, Thums Up retained its unique identity, continuing to dominate the Indian cola market. Its legacy of embracing boldness and celebrating the zest for life resonates with generations of Indians. Thums Up isn't just a drink; it's a symbol of strength, excitement, and unyielding spirit, fizzing with the promise of adventure in every sip.