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THUMS UP : TASTE THE THUNDER Thums Up, India's iconic cola brand, has been a household favorite since its launch in 1977. Known for its bold, strong flavor and high carbonation, Thums Up quickly captured the hearts of millions, becoming synonymous with a daring, adventurous spirit. Its distinctive taste and energetic branding set it apart from other colas, making it a staple in Indian homes and celebrations. The brand's famous "Taste the Thunder" slogan encapsulates its vibrant, spirited essence. Despite being sold to Coca-Cola in 1993, Thums Up retained its unique identity, continuing to dominate the Indian cola market. Its legacy of embracing boldness and celebrating the zest for life resonates with generations of Indians. Thums Up isn't just a drink; it's a symbol of strength, excitement, and unyielding spirit, fizzing with the promise of adventure in every sip.
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Campa Cola takes over! šš„ In a game-changing ā¹200 crore deal, Campa Cola replaces Thums Up as the co-presenting sponsor of IPL 2025!š°š This marks a bold comeback for the iconic desi cola, shaking up the soft drink wars on the biggest cricket sta
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Review: Campa Cola - A Huge Letdown Tried Campa Cola post-Reliance takeover, and honestly, itās disappointing. The drink is overly sweet, with an artificial taste and weak carbonation. It feels more like sugary water than a refreshing soda. The flas
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Sarkari Cola? Coca-Cola, which had established itself in India in the 1950s, faced a challenge when Indira Gandhi enacted the FERA Act in 1974, requiring foreign companies to operate under local ownership and potentially reveal trade secrets. Coc
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"Maha Kumbh Turns Maha ThirstyāCoca-Cola Pours in the Profits!" Coca-Cola India just turned the Maha Kumbh Mela into the Maha Cola Mela! With 180 million drinks served and 1,400 mobile stations, it wasnāt just a spiritual gatheringāit was a fizzy f
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How Coca-Cola reaches consumers globally: the Coca-Cola bottling system. While The Coca-Cola Company primarily sells the product, the actual bottling is handled by numerous independent and franchise-based bottlers worldwide. The Coca-Cola Company foc
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Home-grown mango drink Maaza crossed $1 billionšµ in sales in India in 2024. Maaza was launched in 1976 in India and was acquired by Coca-Cola in 1993. Maaza is now the companyās third billion dollar brand, after Thums Up and Sprite. But in my op
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