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The Hustler

Become the 1% • 6m

"Maha Kumbh Turns Maha Thirsty—Coca-Cola Pours in the Profits!" Coca-Cola India just turned the Maha Kumbh Mela into the Maha Cola Mela! With 180 million drinks served and 1,400 mobile stations, it wasn’t just a spiritual gathering—it was a fizzy fiesta. Thanks to clever marketing and ice-cold refreshment zones, Coke and Thums Up quenched both thirst and business goals. Double-digit growth? Now that's what you call divine intervention—with bubbles!

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