Become the 1% • 2m
"Maha Kumbh Turns Maha Thirsty—Coca-Cola Pours in the Profits!" Coca-Cola India just turned the Maha Kumbh Mela into the Maha Cola Mela! With 180 million drinks served and 1,400 mobile stations, it wasn’t just a spiritual gathering—it was a fizzy fiesta. Thanks to clever marketing and ice-cold refreshment zones, Coke and Thums Up quenched both thirst and business goals. Double-digit growth? Now that's what you call divine intervention—with bubbles!
Passionate about Pos... • 5m
Coca-Cola literally built a 250ft wide wall of Coke bottles at the Kumbh Mela recently And this is very smart marketing move. Let me explain why. See, Kumbh Mela is the world's largest gathering of human beings, where millions of people come togeth
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