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Chamarti Sreekar
Passionate about Pos... • 3m
Coca-Cola literally built a 250ft wide wall of Coke bottles at the Kumbh Mela recently And this is very smart marketing move. Let me explain why. See, Kumbh Mela is the world's largest gathering of human beings, where millions of people come together from all across the country and the world. So, looking at the massive market there, Coke decided to do something crazy. Instead of just placing random coolers here and there with their beverages, they created an entire wall of refrigerators! And what makes it really interesting is that these coolers aren't just filled with Coca-Cola. The wall actually showcases their entire beverage family - from Thums Up to Sprite, Maaza, Fanta, and even Kinley Water! So no matter what drink someone prefers, they'll find it right there! Also, do you know, Coca-Cola is one of the world's biggest plastic polluters? So, in order to cover up for some of that, they're very smartly using the massive gathering at the Kumbh Mela to promote sustainability practices. For example, they've given recyclable jackets to local workers and volunteers, and they've even built changing rooms for women using recycled plastic waste! So if you think about it, Coca-Cola isn't just selling drinks here - they're creating an entire experience that connects with people on multiple levels. Pretty smart, isn't it?
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