🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. đŸ”„
Login

Back

Arcane

○─○─○ ‱ 7m

Sarkari Cola? Coca-Cola, which had established itself in India in the 1950s, faced a challenge when Indira Gandhi enacted the FERA Act in 1974, requiring foreign companies to operate under local ownership and potentially reveal trade secrets. Coca-Cola tried to navigate the Act’s requirements, but in 1977 was asked to withdraw by George Fernandes, who was Minister of Industries from the Janata Party(now BJP). With Coca-Cola’s exit, many employees were left jobless, prompting the government to introduce Double Seven, a 'swadeshi' alternative drink named after the symbolic year 1977(taunting the fall of Indira Gandhi government). It was developed by the Central Food Technological Research Institute (CFTRI) in Mysore. However, Double Seven struggled to compete with established local brands like Campa Cola and Thums Up. When the Morarji Desai government collapsed in 1979 and Indira Gandhi returned to power in 1980, government support for Double Seven weakened, leading to its decline. The product eventually faded out due to market forces, its substandard taste and strong political associations.

13 replies9 likes
Replies (13)

More like this

Recommendations from Medial

Image Description

Chamarti Sreekar

Passionate about Pos... ‱ 5m

A Coca-Cola employee offered to sell company secrets to Pepsi for 1.5 million dollars. Pepsi responded by notifying Coca-Cola.😂

1 replies9 likes
Anonymous

Anonymous

Hey I am on Medial ‱ 8m

The first employees team of the Coca-Cola Company in Atlanta (1892)

0 replies2 likes
Anonymous

Anonymous

Hey I am on Medial ‱ 4m

Coca-Cola Company promotional poster from the World War II era. Coca-Cola traveled the world with American soldiers, becoming a worldwide product and a symbol of American affluence.

0 replies3 likes

Mridul Das

Introvert! ‱ 8d

Mukesh Ambani owned Campa Cola has disrupted the whole cold-drink market and duopoly of Coca-Cola and Pepsi.To compete with Campa Coca-Cola and PepsiCo have launched â‚č10 packs with no sugar and light beverages.

0 replies4 likes
1
Image Description
Image Description

Giggity

Memes,games, startup... ‱ 4m

Coca-Cola is gonna launch vitaminwater in india is anyone interested? in it

3 replies3 likes
Image Description

Havish Gupta

Figuring Out ‱ 5m

In 2001, Coca-Cola made four times more sales than Pepsi. Pepsi's Response:

2 replies11 likes
1
Image Description
Image Description

Vishu Bheda

 ‱ 

Medial ‱ 5m

Coca-Cola sells 2.1 billion drinks every day. Yet they: Don't make the drinks Don't own the factories Don't handle distribution Don't even bottle them Still worth >$280B. Here's their real business model👇: First, forget everything y

See More
7 replies33 likes
12
Image Description
Image Description

Chamarti Sreekar

Passionate about Pos... ‱ 1m

Coca-Cola is finding new ways to connect with people in a way that feels local and personal.

2 replies16 likes

Vishu Bheda

 ‱ 

Medial ‱ 6m

That's fantastic!! Fanta was created during World War 2 by the German Coca-Cola Company. While Germany didn't obtain Coca-Cola syrup during wartime, the manager of the plant came up with the idea of a fruit-flavored drink. The name Fanta comes f

See More
0 replies4 likes
Anonymous
Image Description

Anonymous

Hey I am on Medial ‱ 8m

Coca-Cola, one of the first bottles from the 1890s. This syrup not only helped with aches and pains, but also gave strength and boosted mood. The drink originally contained two main ingredients: coca leaves, from which cocaine is made, and caffeine f

See More
1 replies15 likes
1

Download the medial app to read full posts, comements and news.