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SHIV DIXIT
CHAIRMAN - BITEX IND... • 1y
““ RISE & FALL OF CAMPA COLA ”” In early days Indian market was fully dominated by American brand coco cola From 1949 - 1970's but under Foreign exchange regulation activity government of India asked coco cola to share thier secret recipe and 60% share in the company because at that time india was a closed economy and every business is regulated by government of India . After this coco cola refused and exit India also coco cola lost his 2 Lac + outlets and 20+ manufacturing plant at that time. OPPORTUNITY— In 1977 Pure groups grabbed this massive empty Market and introduced Campa Cola with a tagline“The Great Indian Taste” has captured the nationalistic sentiment within the audience and created a cult following in few years and became market leader with the help of massive advertising with tv and Film actors also people are loving this drink so much. In Late 1980’s due to poor economic growth India forced to open thier economy for other countries and after this coco cola re-enter.
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