🚀 Medial Secures Investment on Shark Tank India - Fueling the Future of Professional Social Networking. 🔥

News

Messages

Try our Valuation Calculator →

Back

SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

““ RISE & FALL OF CAMPA COLA ”” In early days Indian market was fully dominated by American brand coco cola From 1949 - 1970's but under Foreign exchange regulation activity government of India asked coco cola to share thier secret recipe and 60% share in the company because at that time india was a closed economy and every business is regulated by government of India . After this coco cola refused and exit India also coco cola lost his 2 Lac + outlets and 20+ manufacturing plant at that time. OPPORTUNITY— In 1977 Pure groups grabbed this massive empty Market and introduced Campa Cola with a tagline“The Great Indian Taste” has captured the nationalistic sentiment within the audience and created a cult following in few years and became market leader with the help of massive advertising with tv and Film actors also people are loving this drink so much. In Late 1980’s due to poor economic growth India forced to open thier economy for other countries and after this coco cola re-enter.

2 Replies

Replies (2)

SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

After facing to much compitetion and new entries from national and international players to soft drink market in 1990’s , the popularity of Campa Cola declined In 2000-2001 , its bottling plant and offices in Delhi were closed , In 2009 a small amount of product was still being bottled in the state of Haryana, but the drink was hard to find

Anonymous 1

Hey I am on Medial • 1y

I recently saw them fully re launching in hyd

Recommendations from Medial

Mridul Das

Introvert! • 5m

Mukesh Ambani owned Campa Cola has disrupted the whole cold-drink market and duopoly of Coca-Cola and Pepsi.To compete with Campa Coca-Cola and PepsiCo have launched ₹10 packs with no sugar and light beverages.

Mridul Das

Introvert! • 4m

Campa Cola is destroying Coca cola and Pepsi. In just 18 months, it has crossed ₹1,000 crore in revenue. Pepsi 14700 cr Coca Cola 14200 cr Campa is giving 8% to the retail store where as others nearly 5%. This strategy is eating up Coca and Pepsi m

1 Reply

Himanshu Dodani

Start now what you j... • 5m

"Campa Cola: The Desi Challenger Taking on Coke & Pepsi!" Reliance Industries has shaken up India’s cola market by reviving Campa Cola, once a nostalgic favorite, now a powerful competitor to Coca-Cola and Pepsi. Here’s how it’s making waves: ✅ Dis

2 Replies

SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

“ Campa Cola Re-lunch Analysis ” So guys we all know that Mukesh Ambani Bought Campa Cola in 22 crores from pure group and recently reliance group re Lunch Campa Cola in 3 flavours cola , orange and lemon. The carbonated beverages market segment

10 Replies

SHIV DIXIT

CHAIRMAN - BITEX IND... • 1y

Viral Marketing Strategy - 3 So guy's we all know that coco cola is the biggest cold drink brand in the world with the valuation of 250 Billon dollars. In early days coco cola is not so popular in India and Pakistan both countries. All the local

2 Replies

Havish Gupta

Figuring Out • 1y

No one can beat Coco-cola, Redbull, Rolex and Nike at marketing! What do You think?

62 Replies

Lone Wolf

Founder • 6m

After decades in hibernation, Campa Cola has made a triumphant return, and it's not just clinking glasses it's shaking up the entire soft drink industry! A Blast from the Past: Originally launched in 1977, Campa Cola was the toast of the town before

3 Replies

mg

mysterious guy • 5m

Coca-Cola and PepsiCo are launching ₹10 no-sugar drinks to counter Reliance's Campa and tap into growing demand.

Sanskar

Keen Learner and Exp... • 1y

The global chocolate market is about $140 billion for comparison the global film market is about $136 billion. But wait do you know what is a chocolate? chocolate is made up of coco and according to Fssai it takes 2.5% coco concentration for a bar to

10 Replies

LIKHITH
•

Medial • 9m

The Next Cola War! First and foremost, it is not fought with arms and violence.This war requires branding, marketing, and, most importantly, capital. Cola War 1 began in 1993 between Pepsi and Coca-Cola.Once again, history is repeating itself.This