Back
SHIV DIXIT
CHAIRMAN - BITEX IND...ย โขย 1y
Viral Marketing Strategy - 3 So guy's we all know that coco cola is the biggest cold drink brand in the world with the valuation of 250 Billon dollars. In early days coco cola is not so popular in India and Pakistan both countries. All the local brands giving tight competition to coco cola so his marketing team decided to start very unique and different marketing campaign . Coca Cola launched a campaign called Small World machines.Coca Cola installed two live vending machine one of their kind vending machines in shopping malls. One in Lahore, and the second one in New Delhi. The Small World vending Machines provided live communication and a portal to people from two countries that are divided not just by borders. The motive behind this campaign was to provoke happiness and increase brand value after this people in both countries starting talking in mall and this will create massive World of mouth in both countries and also you get free coco cola after talking.
Replies (2)
More like this
Recommendations from Medial
SHIV DIXIT
CHAIRMAN - BITEX IND...ย โขย 1y
โโ RISE & FALL OF CAMPA COLA โโ In early days Indian market was fully dominated by American brand coco cola From 1949 - 1970's but under Foreign exchange regulation activity government of India asked coco cola to share thier secret recipe and 60% s
See More
Manan Boricha
We founding companie...ย โขย 1y
Will Vending machine ever replace shops in India? Hypothetically speaking, large scale vending machine production and setting in India just like Japan's a good idea? I see some foodcourts in mall having few fancy vending machines and I think to mysel
See More
MANAV VITHANI
ROBOTICS AND AUTOMAT...ย โขย 2m
๐ฌ Letโs Talk Vending Machines in India... Ever wondered why vending machines โ so common in the West โ havenโt really taken off in India? They sound perfect on paper: โ๏ธ 24ร7 access โ๏ธ No staff needed โ๏ธ Hygienic, automated service โ๏ธ Fast and cas
See More
Shreyansh Srivastava
Believe in God's pla...ย โขย 8m
Hello everyone In Japan there are lots of vending machines everywhere there are vending machine of each and everything. Then a idea click on my mind why not start a business around this vending machine thing. When I was in my college in Jaipur fo
See MoreMANAV VITHANI
ROBOTICS AND AUTOMAT...ย โขย 2m
๐ India Needs a Smarter Vending Revolution! ๐ง Standard vending machines selling just chips and cola? That era is over. Welcome the age of customized vending solutions tailored for Indiaโs unique retail landscape ๐ฎ๐ณ But the road isnโt that easy.
See More
Tushar Aher Patil
Trying to do betterย โขย 3m
How Coca-Cola reaches consumers globally: the Coca-Cola bottling system. While The Coca-Cola Company primarily sells the product, the actual bottling is handled by numerous independent and franchise-based bottlers worldwide. The Coca-Cola Company foc
See More
Fabric Tale
Hey I am on Medialย โขย 6m
I have setup a manufacturing plan and a Prototype for vending machine using some new concepts that is not available in vending machines market anywhere around the world. I have drained up all the funds from my pocket Now I am not sure with out fun
See More
Download the medial app to read full posts, comements and news.