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SHIV DIXIT
CHAIRMAN - BITEX IND... • 1y
Viral Marketing Strategy - 3 So guy's we all know that coco cola is the biggest cold drink brand in the world with the valuation of 250 Billon dollars. In early days coco cola is not so popular in India and Pakistan both countries. All the local brands giving tight competition to coco cola so his marketing team decided to start very unique and different marketing campaign . Coca Cola launched a campaign called Small World machines.Coca Cola installed two live vending machine one of their kind vending machines in shopping malls. One in Lahore, and the second one in New Delhi. The Small World vending Machines provided live communication and a portal to people from two countries that are divided not just by borders. The motive behind this campaign was to provoke happiness and increase brand value after this people in both countries starting talking in mall and this will create massive World of mouth in both countries and also you get free coco cola after talking.
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