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Sanskar

Keen Learner and Exp... • 1y

The global chocolate market is about $140 billion for comparison the global film market is about $136 billion. But wait do you know what is a chocolate? chocolate is made up of coco and according to Fssai it takes 2.5% coco concentration for a bar to called a chocolate in India however in foreign it requires 20% coco concentration for a bar to called chololate so its 17.5% difference and as we know coco is bitter. Thus, companies mix a large amount (almost half) of sugar to balance its taste and by far Ivory Coast, Ghana are the major procducer of coco producing almost 60% to 70% of world's coco despite this they have almost 6% - 9% share of this $140 billion market. so if the coco concentration of chocolate in india is as low as 2.5% should we all stop eating them? No, just search “tree to bar chocolate in India and you will have the top Indian companies which sells the real chocolate with almost 40%-50% coco and they use coco that is indigenously grown in India. Thank You.

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NIVAAN PROJECTS

Hey I am on Medial • 6m

Thank you for sharing insights into the global chocolate market and India’s preference for milk chocolate. You’re absolutely right—Indian consumers tend to favor sweeter options with less cocoa. However, the Indian chocolate market is heavily dominated by Cadbury and Nestle, accounting for about 85% of the market, while the remaining share is mostly unorganized. Interestingly, dark chocolate currently occupies only about 3% of the market. Despite this seemingly small share, the potential is immense, given the growing awareness of health benefits and evolving consumer preferences. Our focus is on creating a niche product—mood-enhancing chocolates targeted specifically at couples. We believe this unique positioning taps into an emotional and experiential space that remains largely unexplored in the Indian market.

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