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NIVAAN PROJECTS

Hey I am on Medial • 1y

Thank you for sharing insights into the global chocolate market and India’s preference for milk chocolate. You’re absolutely right—Indian consumers tend to favor sweeter options with less cocoa. However, the Indian chocolate market is heavily dominated by Cadbury and Nestle, accounting for about 85% of the market, while the remaining share is mostly unorganized. Interestingly, dark chocolate currently occupies only about 3% of the market. Despite this seemingly small share, the potential is immense, given the growing awareness of health benefits and evolving consumer preferences. Our focus is on creating a niche product—mood-enhancing chocolates targeted specifically at couples. We believe this unique positioning taps into an emotional and experiential space that remains largely unexplored in the Indian market.

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