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Thank you for sharing insights into the global chocolate market and Indiaās preference for milk chocolate. Youāre absolutely rightāIndian consumers tend to favor sweeter options with less cocoa. However, the Indian chocolate market is heavily dominated by Cadbury and Nestle, accounting for about 85% of the market, while the remaining share is mostly unorganized. Interestingly, dark chocolate currently occupies only about 3% of the market. Despite this seemingly small share, the potential is immense, given the growing awareness of health benefits and evolving consumer preferences. Our focus is on creating a niche productāmood-enhancing chocolates targeted specifically at couples. We believe this unique positioning taps into an emotional and experiential space that remains largely unexplored in the Indian market.
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DAY 1. Telling You Power Of Storytelling Through Stories ! Remember How Nestle Become 1st Priority Of Coustomer! Nestle (Brand) ā Kit Kat ( Which Need Cocoa To Make It ) So For Their Own Profit For Getting Cocoa On Time They Targeted Cocoa Com
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How Cadbury Became Indiaās Chocolate King In a land of laddoos and barfis, how did a British chocolate brand win hearts? Cadbury entered India in 1948, planting sweet roots early. By setting up local factories, they made chocolates affordable and ac
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Title: Cadburyās Sweetest Trick: How They Win No Matter What You Feel Ever noticed how Cadbury has a chocolate for every emotion? Thatās no accident itās marketing genius. On Valentineās Day, singles laugh along with quirky 5 Star ads, while couples
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Hi Medial family š Here is Cadbury dairy milk'sš« (1/3) super successful Marketing Campaign š ..... Kiss Me close your eyes:š... You might have gifted or received a Cadbury Silk from your special someoneš„° - the young, innocent love and chocola
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Everyone thought FERRERO ROCHER would FAIL to sell ā¹300 Rs chocolate in India where the most expensive chocolate cost ā¹25. In 2004, India's GDP per Capita was $624. (ā¹52,000 as per today's US-INR rates) What's worse is that as per NITI Aayog, in
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The global chocolate market is about $140 billion for comparison the global film market is about $136 billion. But wait do you know what is a chocolate? chocolate is made up of coco and according to Fssai it takes 2.5% coco concentration for a bar to
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Hi. When We explore the Chocolate brands in India. Majorly the dominance is of the Foreign brands. when i deep downed to find the indian brand which is popular The brands which i assumed to be indian where also from foreign. This is such a big Mark
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Hi Medial family š Here is (2/3) super successful Marketing Campaign š of Cadbury dairy š« ....Kuch Meetha Ho Jaaye....š„° This campaign, which translates to āLetās have something sweetā, became synonymous with celebrations in India. The campaign
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