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NIVAAN PROJECTS

Hey I am on Medialย โ€ขย 10m

Thank you for sharing insights into the global chocolate market and Indiaโ€™s preference for milk chocolate. Youโ€™re absolutely rightโ€”Indian consumers tend to favor sweeter options with less cocoa. However, the Indian chocolate market is heavily dominated by Cadbury and Nestle, accounting for about 85% of the market, while the remaining share is mostly unorganized. Interestingly, dark chocolate currently occupies only about 3% of the market. Despite this seemingly small share, the potential is immense, given the growing awareness of health benefits and evolving consumer preferences. Our focus is on creating a niche productโ€”mood-enhancing chocolates targeted specifically at couples. We believe this unique positioning taps into an emotional and experiential space that remains largely unexplored in the Indian market.

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