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add sexual performance chocolate. sale will break the roof.

The chocolate business is actually a distribution game rather than a marketing game especially in the initial years. This is where people who start the business usually ends up as a failure. The formula is right there outside in the open but many founders believe it otherwise and fall flat. A chocolate is something that should be available at those places where the footfall is high , it should be available at an affordable price which shouldn't make a customer to think about whether to buy or not . Can a chocolate or candy business change the behaviour of customer , definitely yes. But, the game of changing habits has already been used used and abused over years. So, how should one go about the business now ?? I believe, Marketing it as a niche isn't going to keep the customer loyal to the brand unless there's a huge new WOW factor . If someone is successful in getting that WOW factor, remember there's no way it can be patented and keep it exclusive for the brand. The cheap alternatives do arise and if the distribution is cracked well, the cheap alternatives rule the market. So, it's important to crack a new exclusive taste and flood the market with robust distribution (remember that the repeat factor should come from a basic organic factor like availability ). Instead of marketing , sell an intriguing story around the taste and link it with something personal (an aspiration or an indulgence or a localized interest) for the customer. As the sales get traction , then the marketing should be more subtle rather than shoving down the throats forcibly . If I start something in this sector , this is what I would follow . If you wish to discuss more about the strategies, DM me, I would love to give my insights .

The functional food market is $275B+ and growing. If the science is solid and taste is good, there's definitely room. Sleep and PMS are underserved niches compared to generic "energy" chocolates.

I'm interested, I want to join your startup

Seems perfect for chocolate lovers who are also a fitness freak.

Are you taking any lab or incubator assistance for experimenting with the formulation? I was trying something similar in water. Couldn't find an incubator in Bangalore but there is one in Hyderabad planning to head there.

I am a developer , can I join ...

Focus on ONE problem first. Sleep OR gut OR glow OR PMS - not all four. Each needs different ingredients, different customers, different marketing. Jack of all trades = master of none in consumer products.

yeah great Idea 💡