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GutGlow: The Future of Functional Refreshment Category: Functional Beverage | Target Market: Health-conscious Gen Z & Millennials | USP: Gut Health + Hydration + Taste The Problem Today’s consumers are increasingly aware of how gut health affects everything — from mood and metabolism to skin and immunity. Yet, most functional drinks either taste medicinal, are overloaded with sugar, or don’t fit into modern lifestyles. The Solution — GutGlow GutGlow is a first-of-its-kind sparkling wellness drink that offers real digestive benefits while delivering a crisp, refreshing experience. Designed to be consumed daily, GutGlow bridges the gap between science-backed gut support and lifestyle-friendly enjoyment. It’s more than just a drink — it’s hydration with purpose. Why GutGlow Wins Functional Benefits: Supports digestion, balances the gut microbiome, reduces bloating, and keeps the body naturally hydrated. Everyday Enjoyment: Unlike clinical supplements or kombucha, GutGlow is made to be enjoyed — socially, casually, or after meals. Clean Label & Modern Appeal: No preservatives, low-calorie, and aligned with the “better-for-you” movement. Premium Brand Positioning: Sleek design, crafted flavors, and a wellness-forward image that fits gym bags, cafés, and retail shelves alike. Market Opportunity India's functional beverage market is projected to grow at CAGR 15%+ through 2030. Gut health is now a $60B+ global focus, but very few Indian players offer a sparkling, lifestyle-based solution. Urban consumers are actively seeking alternatives to soda that deliver real benefits. Business Model Phase 1: D2C launch via Instagram & wellness platforms Phase 2: Retail and gym/café partnerships in Tier 1 cities Phase 3: Expansion to wellness chains, airlines, and export markets Target Customers Millennials & Gen Z (age 20–35) Urban professionals and fitness enthusiasts Wellness-aware individuals seeking natural gut support What I'm Looking For We’re currently seeking strategic investors and distribution partners who believe in the future of clean, functional drinking. Join us in shaping India’s next wellness revolution. Let’s connect over mail: shrivastavasanskar234@gmail.com *Attached image is AI-generatred*