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Organocaps

We Groom Shroomย โ€ขย 8m

Iโ€™m currently exploring a business idea in the functional mushroom space. My goal is to identify a simple, high-demand productโ€”whether it's a supplement like a powder or capsule, a ready-to-drink or in the cosmetics space like a face serum or cream infused with functional mushroom extracts. Through my research, Iโ€™ve been looking at markets like India, China, and South Korea to understand which mushroom types like Lionโ€™s Mane, Reishi, or Cordyceps are trending and what health or beauty benefits consumers care about most, whether itโ€™s better focus, immunity, or skincare benefits like anti-aging or hydration. Iโ€™m also trying to understand user preferences, which product formats are easier to manufacture and scale. Ideally, I want to start with something that has low barriers to entry, meets a clear consumer need, and has brand-building potential over time. Would love your thoughts on this direction, and if you see any blind spots or better ways to validate and refine the idea.

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