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Organocaps

We Groom Shroom • 8d

I’m currently exploring a business idea in the functional mushroom space. My goal is to identify a simple, high-demand product—whether it's a supplement like a powder or capsule, a ready-to-drink or in the cosmetics space like a face serum or cream infused with functional mushroom extracts. Through my research, I’ve been looking at markets like India, China, and South Korea to understand which mushroom types like Lion’s Mane, Reishi, or Cordyceps are trending and what health or beauty benefits consumers care about most, whether it’s better focus, immunity, or skincare benefits like anti-aging or hydration. I’m also trying to understand user preferences, which product formats are easier to manufacture and scale. Ideally, I want to start with something that has low barriers to entry, meets a clear consumer need, and has brand-building potential over time. Would love your thoughts on this direction, and if you see any blind spots or better ways to validate and refine the idea.

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