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Hari kiran
Insight guru • 20d
The chocolate business is actually a distribution game rather than a marketing game especially in the initial years. This is where people who start the business usually ends up as a failure. The formula is right there outside in the open but many founders believe it otherwise and fall flat. A chocolate is something that should be available at those places where the footfall is high , it should be available at an affordable price which shouldn't make a customer to think about whether to buy or not . Can a chocolate or candy business change the behaviour of customer , definitely yes. But, the game of changing habits has already been used used and abused over years. So, how should one go about the business now ?? I believe, Marketing it as a niche isn't going to keep the customer loyal to the brand unless there's a huge new WOW factor . If someone is successful in getting that WOW factor, remember there's no way it can be patented and keep it exclusive for the brand. The cheap alternatives do arise and if the distribution is cracked well, the cheap alternatives rule the market. So, it's important to crack a new exclusive taste and flood the market with robust distribution (remember that the repeat factor should come from a basic organic factor like availability ). Instead of marketing , sell an intriguing story around the taste and link it with something personal (an aspiration or an indulgence or a localized interest) for the customer. As the sales get traction , then the marketing should be more subtle rather than shoving down the throats forcibly . If I start something in this sector , this is what I would follow . If you wish to discuss more about the strategies, DM me, I would love to give my insights .
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Sanskar
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The global chocolate market is about $140 billion for comparison the global film market is about $136 billion. But wait do you know what is a chocolate? chocolate is made up of coco and according to Fssai it takes 2.5% coco concentration for a bar to
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