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Harsh Gupta

Digital Marketer (Me...ย โ€ขย 1y

Hi Medial family ๐Ÿ‘‹ Here is Cadbury dairy milk's๐Ÿซ (1/3) super successful Marketing Campaign ๐ŸŒ  ..... Kiss Me close your eyes:๐Ÿ™ˆ... You might have gifted or received a Cadbury Silk from your special someone๐Ÿฅฐ - the young, innocent love and chocolate to celebrate small occasions and Valentineโ€™s Day!๐Ÿ‘ฉโ€โค๏ธโ€๐Ÿ‘จ A segment of Cadburyโ€™s target audience includes young couples๐Ÿ‘ซ, and Dairy Milk Silk created the โ€œKiss Meโ€ campaign to appeal to them. The campaign showcased how Cadbury Dairy Milk Silk can be the perfect way to sayโœจ โ€œI LOVE YOUโ€ without saying anything. It used the tagline โ€œKISS ME CLOSE YOUR EYES MISS MEโ€ with a catchy and memorable jingle that became a hit among the youth. .......IMPACT ๐Ÿ‘€........ The campaign helped Cadbury Dairy Milk Silk become a premium and indulgent chocolate brand that appealed to urban and aspirational consumers. It also increased the sales volume ๐Ÿ’นand market share๐Ÿ’น of Cadbury Dairy Milk Silk, as well as enhanced its brand awareness and recall.๐Ÿ”ƒ

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