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Harsh Gupta

Digital Marketer (Me... • 1y

Hi Medial family 👋 Here is Cadbury dairy milk's🍫 (1/3) super successful Marketing Campaign 🌠 ..... Kiss Me close your eyes:🙈... You might have gifted or received a Cadbury Silk from your special someone🥰 - the young, innocent love and chocolate to celebrate small occasions and Valentine’s Day!👩‍❤️‍👨 A segment of Cadbury’s target audience includes young couples👫, and Dairy Milk Silk created the “Kiss Me” campaign to appeal to them. The campaign showcased how Cadbury Dairy Milk Silk can be the perfect way to say✨ “I LOVE YOU” without saying anything. It used the tagline “KISS ME CLOSE YOUR EYES MISS ME” with a catchy and memorable jingle that became a hit among the youth. .......IMPACT 👀........ The campaign helped Cadbury Dairy Milk Silk become a premium and indulgent chocolate brand that appealed to urban and aspirational consumers. It also increased the sales volume 💹and market share💹 of Cadbury Dairy Milk Silk, as well as enhanced its brand awareness and recall.🔃

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