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Harsh Gupta
Digital Marketer (Me... • 1y
Hi Medial family 👋 Here is Cadbury dairy milk's 🍫 (3/3) super successful Marketing Campaign 🌠 ....The Wrapper That Gives..... This was a social initiative that aimed to empower underprivileged children by providing them access to education. By clicking a picture of the chocolate wrappers, the customers could donate 1 GB of data to Pratham Education Foundation to make data available in rural schools. The results Anil Viswanathan, Senior Marketing, Mondelez India said, were - “Through this collaboration with Pratham, we were able to provide for the data requirements for one whole year for 120 schools in Maharashtra.” ......... IMPACT 👀........ The campaign was a novel way of combining social responsibility and brand engagement. It helped Cadbury Dairy Milk strengthen its brand image and reputation as a caring and responsible brand that supports a good cause and enhances its emotional connection with the brand. Thank you for reading till here guys 🙌 🌠
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