Hi Medial family š Here is Cadbury dairy milk's š« (3/3) super successful Marketing Campaign š ....The Wrapper That Gives..... This was a social initiative that aimed to empower underprivileged children by providing them access to education. By clicking a picture of the chocolate wrappers, the customers could donate 1 GB of data to Pratham Education Foundation to make data available in rural schools. The results Anil Viswanathan, Senior Marketing, Mondelez India said, were - āThrough this collaboration with Pratham, we were able to provide for the data requirements for one whole year for 120 schools in Maharashtra.ā ......... IMPACT š........ The campaign was a novel way of combining social responsibility and brand engagement. It helped Cadbury Dairy Milk strengthen its brand image and reputation as a caring and responsible brand that supports a good cause and enhances its emotional connection with the brand. Thank you for reading till here guys š š
Download the medial app to read full posts, comements and news.