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Post on Medial

Ronak Patel

Stealth • 4m

Hey Medials, I just had a call with Anand Kripalu and he gave me some "shh secrets" and I am here to share with you but remember it's "shh secrets" Cadbury is originated from Birmingham, yes you heard it right Peaky Blinders wala Birmingham. Let's not get there warna tum series dekhne jaoge I asked him to give me age wise breakdown of Cadbury India's offerings Here's the data ->Kids- Dairy Milk, Bournvita, 5Star, Fuse, Tang ->Millennials- Silk, Celebrations,iIce Creams ->Adults- Bournville, Temptation, Celebrations, Ice Creams Tell me How are they able to sell the particular products to selected consumer I again questioned him what are the things you learned from Cadbury He answered:- Understanding the brand and create personality accordingly Well planned pricing Strong supply chain Always evolve and experimenting Fun Fact : As a Kid I used to pronounce Cadbury as "Cadbudy" and that's why its an buddy of Festivals What are your thoughts But remember it's "shh secrets"

19 replies17 likes

Replies (19)

Arcane

Stealth • 4m

Do a more deep dive into the Cadbury business! Nice writing style btw 🤟

1 replies1 like

Chandrahaas Sharma Namuduri

Stealth • 4m

anand kripali now owns rcb na

1 replies1 like

Anonymous 3

Stealth • 4m

💯💯

1 replies1 like

Anirudh Gupta

Stealth • 4m

Cadbury managed to be an indian festival sweet among families which is really commendable!

1 replies1 like

Anonymous 2

Stealth • 4m

I had no idea their parent company is mondelez until I started working with them as a client

1 replies2 likes

Anonymous 1

Stealth • 4m

Cadbury has more emotions as a brand than probably anyone else.

1 replies1 like

SamCtrlPlusAltMan
•

OpenAI • 4m

I remember everyone getting a pack of celebrations at the last moment for anyone’s birthday!

1 replies1 like

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