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Hey Medials, I just had a call with Anand Kripalu and he gave me some "shh secrets" and I am here to share with you but remember it's "shh secrets" Cadbury is originated from Birmingham, yes you heard it right Peaky Blinders wala Birmingham. Let's not get there warna tum series dekhne jaoge I asked him to give me age wise breakdown of Cadbury India's offerings Here's the data ->Kids- Dairy Milk, Bournvita, 5Star, Fuse, Tang ->Millennials- Silk, Celebrations,iIce Creams ->Adults- Bournville, Temptation, Celebrations, Ice Creams Tell me How are they able to sell the particular products to selected consumer I again questioned him what are the things you learned from Cadbury He answered:- Understanding the brand and create personality accordingly Well planned pricing Strong supply chain Always evolve and experimenting Fun Fact : As a Kid I used to pronounce Cadbury as "Cadbudy" and that's why its an buddy of Festivals What are your thoughts But remember it's "shh secrets"