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Harsh Gupta

Digital Marketer (Me... • 1y

Hi Medial family 👋 Here is (2/3) super successful Marketing Campaign 🌠 of Cadbury dairy 🍫 ....Kuch Meetha Ho Jaaye....🥰 This campaign, which translates to “Let’s have something sweet”, became synonymous with celebrations in India. The campaign aimed to position Cadbury chocolates as a substitute for traditional sweets that are offered during festivals and occasions. The campaign featured relatable scenarios and emotional appeals that resonated with the Indian audience. ....... IMPACT 👀....... The campaign was a huge success and helped Cadbury increase its market share and brand recall. The campaign also helped Cadbury expand its consumer base and consumption frequency, as well as create a strong brand association with happiness and joy. Thank you for reading 😊 , BYE 🙌

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