🚀 Medial just raised $500k in Pre-Series A. Tap to read the announcement. 🎉

Download App

Home

Switch theme

Blog . Feedback . Privacy
Community Guidelines

Back to feeds

Harsh Gupta

Stealth • 9m

Hi Medial family 👋 Here is (2/3) super successful Marketing Campaign 🌠 of Cadbury dairy 🍫 ....Kuch Meetha Ho Jaaye....🥰 This campaign, which translates to “Let’s have something sweet”, became synonymous with celebrations in India. The campaign aimed to position Cadbury chocolates as a substitute for traditional sweets that are offered during festivals and occasions. The campaign featured relatable scenarios and emotional appeals that resonated with the Indian audience. ....... IMPACT 👀....... The campaign was a huge success and helped Cadbury increase its market share and brand recall. The campaign also helped Cadbury expand its consumer base and consumption frequency, as well as create a strong brand association with happiness and joy. Thank you for reading 😊 , BYE 🙌

8 replies11 likes

Replies (8)

Anonymous 2

Stealth • 9m

They sucessfully positioned themselves to be the main sweet in family gatherings and festivals

1 replies1 like

Anonymous 1

Stealth • 9m

Close your eyes and

3 replies1 like

Recommendations from Medial

Harsh Gupta

Stealth • 9m

Hi Medial family 👋 Here is Cadbury dairy milk's🍫 (1/3) super successful Marketing Campaign 🌠 ..... Kiss Me close your eyes:🙈... You might have gifted or received a Cadbury Silk from your special someone🥰 - the young, innocent love and chocola

3 replies5 likes

Harsh Gupta

Stealth • 9m

Hi Medial family 👋 Here is Cadbury dairy milk's 🍫 (3/3) super successful Marketing Campaign 🌠 ....The Wrapper That Gives..... This was a social initiative that aimed to empower underprivileged children by providing them access to education. By

1 replies10 likes

Pradeep Pandey

Stealth • 1m

What is the substitute of poly beg for grocery store and vegetable saller?

4 replies1 like

Ronak Patel

Stealth • 6m

Hey Medials, I just had a call with Anand Kripalu and he gave me some "shh secrets" and I am here to share with you but remember it's "shh secrets" Cadbury is originated from Birmingham, yes you heard it right Peaky Blinders wala Birmingham. Let's n

19 replies17 likes

Jaswanth Jegan

Stealth • 8m

Durex Candoms vs The Rest Marketing campaign Jumping into Medial's Trending Topic This Clever campaign titled 'Happy Father's day' was published in June 2010 by Durex(a Condom Brand). Durex cleverly warned everybody who bought the competition’s c

36 replies10 likes

Pranjal

Stealth • 16d

Best ever marketing campaign by Old Spice! In 2010, Old Spice re-shaped its brand image with the "The Man Your Man Could Smell Like" campaign which featured Isaiah Mustafa. The humorous Super Bowl ad and viral YouTube videos shifted the brand’s ima

0 replies17 likes

Bhagya Panchal

Stealth • 4m

KitKat, now a global favourite, entered the Indian market in 1995 with a smart strategy 🍫 At the time, Cadbury UK was already well-established, and price sensitivity was high. Nestlé made a smart move by positioning KitKat as a premium product with

1 replies4 likes

LIKHITH

Stealth • 7m

Welcome to OUT OF THE BOX MARKETING! EP=15 (Cadbury) "THIS IS ONE OF HIT MARKETING CAMPAIGN OF 2023 IN INDIA" Read this out! See in india many women run their own small business but they reach only customers around their locality. They are unable

33 replies17 likes

Mridul Chandhok

Stealth • 5m

A brand that pulled off its marketing campaign- 1. A brand famous for its sportswear was successful in generating revenue because it got to the audience's heart through the "Just Do it" campaign. What was so special about it? 🌟 It didn't drive it

10 replies41 likes

Mridul Chandhok

Stealth • 5m

The real dove beauty marketing campaign stood out from all marketing strategies You know why? 🌟The brand “Dove” beautifully portrayed the uniqueness of each woman everywhere. 🌟The brand promoted the every woman is a beauty in her own way and how