Back
Bhagya Panchal
Marketing Strategist...ย โขย 1y
๐ ๐ ๐๐ญ๐๐ซ is an iconic ๐๐๐๐๐ฎ๐ซ๐ฒ brand that has captured ๐๐ง๐๐ข๐'๐ฌ ๐ญ๐๐ฌ๐ญ๐ ๐๐ฎ๐๐ฌ ๐ฌ๐ข๐ง๐๐ ๐๐๐๐! ๐ซ When 5 Star entered the Indian market, the sweets landscape was dominated by traditional confections. However, with its perfect mix of chocolate and caramel, 5 Star quickly stood out and became a favourite indulgence. Segmentation, targeting, and positioning are fascinating concepts in marketing. Let's see how they have been effectively implemented. ๐๐๐ ๐ฆ๐๐ง๐ญ๐๐ญ๐ข๐จ๐ง: โ Demographic: Targets ages ๐๐-๐๐ in middle to upper-middle-income groups. โ Psychographic: Appeals to those seeking fun and escapism. โ Behavioural: Focuses on impulse buyers looking for affordable treats, priced between โน๐ - โน๐๐. ๐๐๐ซ๐ ๐๐ญ๐ข๐ง๐ : โ The core audience is teenagers and young adults. โ Campaigns like โ๐๐๐ฆ๐๐ฌ๐ก ๐๐ง๐ ๐๐ฎ๐ซ๐๐ฌ๐กโ and โ๐๐จ ๐๐จ๐ญ๐ก๐ข๐ง๐ โ resonate with their need for stress relief and reliability. ๐๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ข๐ง๐ : โ Positioned as the ideal chocolate bar for relaxation, the โ๐๐จ ๐๐จ๐ญ๐ก๐ข๐ง๐ โ campaign reinforces its playful identity. โ The brand has expanded into markets like ๐๐ซ๐๐ณ๐ข๐ฅ, ๐๐๐ฅ๐๐ฒ๐ฌ๐ข๐, and the ๐๐ก๐ข๐ฅ๐ข๐ฉ๐ฉ๐ข๐ง๐๐ฌ, introducing innovative variants like ๐-๐๐ญ๐๐ซ ๐๐ซ๐๐จ and ๐-๐๐ญ๐๐ซ ๐๐. โจ Which is your favourite chocolate? Is it 5 Star or another brand? Do share in the comments!๐
Replies (2)
More like this
Recommendations from Medial
Anonymous
Hey I am on Medialย โขย 1y
Mere pyare Mitrooo, Please help me by giving right answers to this questions. ๐ 1) Which type of chocolate you're consuming? Dark, Milk, or Different Flavoured? 2) How many โน do you spend on a chocolate a week or month? 2.1) How often do you consume
See More
EVINDIA
Stay updated with th...ย โขย 9d
๐๐๐ซ๐ฎ๐ญ๐ข ๐๐ฎ๐ณ๐ฎ๐ค๐ข ๐-๐๐ข๐ญ๐๐ซ๐ ๐๐๐๐ฌ ๐๐ก๐๐ซ๐๐ญ ๐๐๐๐ โ ๐-๐๐ญ๐๐ซ ๐๐๐๐๐ญ๐ฒ ๐๐ข๐ฅ๐๐ฌ๐ญ๐จ๐ง๐ Maruti Suzukiโs upcoming electric SUV, the e-Vitara, has secured a full 5-star rating in the Bharat NCAP crash tests โ across all
See More
Siddharth K Nair
Thatmoonemojiguy ๐ย โขย 6m
How Cadbury Became Indiaโs Chocolate King In a land of laddoos and barfis, how did a British chocolate brand win hearts? Cadbury entered India in 1948, planting sweet roots early. By setting up local factories, they made chocolates affordable and ac
See More
Siddharth K Nair
Thatmoonemojiguy ๐ย โขย 6m
Title: Cadburyโs Sweetest Trick: How They Win No Matter What You Feel Ever noticed how Cadbury has a chocolate for every emotion? Thatโs no accident itโs marketing genius. On Valentineโs Day, singles laugh along with quirky 5 Star ads, while couples
See More
Rajesh R
Founder & CEO | Star...ย โขย 4d
Hi Team, Im looking to start a chocolate brand, I have finalised designs and distribution channels, but I'm still searching for private labeling/ contract manufacturers/ choclate factory, From Hyderabad / Telangana/ Andhra Pradesh secondary prefere
See More
Mr Sahil
Fuelled by ideas . ...ย โขย 6m
๐ Idea Validation: ChocoMoji โ Chocolate with a Surprise! ๐ซ๐ Hey creators & dreamers! Iโm working on a unique chocolate brand called ChocoMoji โ a fun treat that comes with 2 edible chocolate emoji gifts inside every pack! Imagine biting into sm
See More
Sannan Ali
Hey I am on Medialย โขย 10m
Hi. When We explore the Chocolate brands in India. Majorly the dominance is of the Foreign brands. when i deep downed to find the indian brand which is popular The brands which i assumed to be indian where also from foreign. This is such a big Mark
See More
Download the medial app to read full posts, comements and news.