Marketing Strategist... • 11m
🌟 𝟓 𝐒𝐭𝐚𝐫 is an iconic 𝐂𝐚𝐝𝐛𝐮𝐫𝐲 brand that has captured 𝐈𝐧𝐝𝐢𝐚'𝐬 𝐭𝐚𝐬𝐭𝐞 𝐛𝐮𝐝𝐬 𝐬𝐢𝐧𝐜𝐞 𝟏𝟗𝟔𝟑! 🍫 When 5 Star entered the Indian market, the sweets landscape was dominated by traditional confections. However, with its perfect mix of chocolate and caramel, 5 Star quickly stood out and became a favourite indulgence. Segmentation, targeting, and positioning are fascinating concepts in marketing. Let's see how they have been effectively implemented. 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: → Demographic: Targets ages 𝟏𝟓-𝟑𝟓 in middle to upper-middle-income groups. → Psychographic: Appeals to those seeking fun and escapism. → Behavioural: Focuses on impulse buyers looking for affordable treats, priced between ₹𝟓 - ₹𝟐𝟎. 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠: → The core audience is teenagers and young adults. → Campaigns like “𝐑𝐚𝐦𝐞𝐬𝐡 𝐚𝐧𝐝 𝐒𝐮𝐫𝐞𝐬𝐡” and “𝐃𝐨 𝐍𝐨𝐭𝐡𝐢𝐧𝐠” resonate with their need for stress relief and reliability. 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠: → Positioned as the ideal chocolate bar for relaxation, the “𝐃𝐨 𝐍𝐨𝐭𝐡𝐢𝐧𝐠” campaign reinforces its playful identity. → The brand has expanded into markets like 𝐁𝐫𝐚𝐳𝐢𝐥, 𝐌𝐚𝐥𝐚𝐲𝐬𝐢𝐚, and the 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬, introducing innovative variants like 𝟓-𝐒𝐭𝐚𝐫 𝐎𝐫𝐞𝐨 and 𝟓-𝐒𝐭𝐚𝐫 𝟑𝐃. ✨ Which is your favourite chocolate? Is it 5 Star or another brand? Do share in the comments!👇
Hey I am on Medial • 1y
Mere pyare Mitrooo, Please help me by giving right answers to this questions. 🙏 1) Which type of chocolate you're consuming? Dark, Milk, or Different Flavoured? 2) How many ₹ do you spend on a chocolate a week or month? 2.1) How often do you consume
See MoreThatmoonemojiguy 🌝 • 3m
How Cadbury Became India’s Chocolate King In a land of laddoos and barfis, how did a British chocolate brand win hearts? Cadbury entered India in 1948, planting sweet roots early. By setting up local factories, they made chocolates affordable and ac
See MoreThatmoonemojiguy 🌝 • 3m
Title: Cadbury’s Sweetest Trick: How They Win No Matter What You Feel Ever noticed how Cadbury has a chocolate for every emotion? That’s no accident it’s marketing genius. On Valentine’s Day, singles laugh along with quirky 5 Star ads, while couples
See MoreHey I am on Medial • 7m
Hi. When We explore the Chocolate brands in India. Majorly the dominance is of the Foreign brands. when i deep downed to find the indian brand which is popular The brands which i assumed to be indian where also from foreign. This is such a big Mark
See MoreHistory always repea... • 8m
Business Idea: Chocolate Constructor 😋 Concept: Provide users with the ability to create their own chocolate through an online service. 🔥 Features: - Customers can choose shapes, colors, fillings, volume, additional ingredients, and more. 🍫 -
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