๐Ÿš€ Medial just raised $500k in Pre-Series A. Tap to read the announcement. ๐ŸŽ‰
Login

Back to feeds

Bhagya Panchal

Stealthย โ€ขย 2m

๐ŸŒŸ ๐Ÿ“ ๐’๐ญ๐š๐ซ is an iconic ๐‚๐š๐๐›๐ฎ๐ซ๐ฒ brand that has captured ๐ˆ๐ง๐๐ข๐š'๐ฌ ๐ญ๐š๐ฌ๐ญ๐ž ๐›๐ฎ๐๐ฌ ๐ฌ๐ข๐ง๐œ๐ž ๐Ÿ๐Ÿ—๐Ÿ”๐Ÿ‘! ๐Ÿซ When 5 Star entered the Indian market, the sweets landscape was dominated by traditional confections. However, with its perfect mix of chocolate and caramel, 5 Star quickly stood out and became a favourite indulgence. Segmentation, targeting, and positioning are fascinating concepts in marketing. Let's see how they have been effectively implemented. ๐’๐ž๐ ๐ฆ๐ž๐ง๐ญ๐š๐ญ๐ข๐จ๐ง: โ†’ Demographic: Targets ages ๐Ÿ๐Ÿ“-๐Ÿ‘๐Ÿ“ in middle to upper-middle-income groups. โ†’ Psychographic: Appeals to those seeking fun and escapism. โ†’ Behavioural: Focuses on impulse buyers looking for affordable treats, priced between โ‚น๐Ÿ“ - โ‚น๐Ÿ๐ŸŽ. ๐“๐š๐ซ๐ ๐ž๐ญ๐ข๐ง๐ : โ†’ The core audience is teenagers and young adults. โ†’ Campaigns like โ€œ๐‘๐š๐ฆ๐ž๐ฌ๐ก ๐š๐ง๐ ๐’๐ฎ๐ซ๐ž๐ฌ๐กโ€ and โ€œ๐ƒ๐จ ๐๐จ๐ญ๐ก๐ข๐ง๐ โ€ resonate with their need for stress relief and reliability. ๐๐จ๐ฌ๐ข๐ญ๐ข๐จ๐ง๐ข๐ง๐ : โ†’ Positioned as the ideal chocolate bar for relaxation, the โ€œ๐ƒ๐จ ๐๐จ๐ญ๐ก๐ข๐ง๐ โ€ campaign reinforces its playful identity. โ†’ The brand has expanded into markets like ๐๐ซ๐š๐ณ๐ข๐ฅ, ๐Œ๐š๐ฅ๐š๐ฒ๐ฌ๐ข๐š, and the ๐๐ก๐ข๐ฅ๐ข๐ฉ๐ฉ๐ข๐ง๐ž๐ฌ, introducing innovative variants like ๐Ÿ“-๐’๐ญ๐š๐ซ ๐Ž๐ซ๐ž๐จ and ๐Ÿ“-๐’๐ญ๐š๐ซ ๐Ÿ‘๐ƒ. โœจ Which is your favourite chocolate? Is it 5 Star or another brand? Do share in the comments!๐Ÿ‘‡

2 replies4 likes
Replies (2)

More like this

Recommendations from Medial

Anonymous
Image Description
Image Description

Anonymous

Stealthย โ€ขย 9m

Mere pyare Mitrooo, Please help me by giving right answers to this questions. ๐Ÿ™ 1) Which type of chocolate you're consuming? Dark, Milk, or Different Flavoured? 2) How many โ‚น do you spend on a chocolate a week or month? 2.1) How often do you consume

See More
27 replies10 likes
2

Ankit KumarJha

Stealthย โ€ขย 11d

I want investors to make new dairy brand in India and our dairy name is mother favourite

0 replies3 likes
Image Description
Image Description

SHIV DIXIT

Stealthย โ€ขย 7m

STRATEGY FOR STARTUP GROWTH โ€” ( 6 ) EXPLANTION OF BUZZ STRATEGY POINTS โ˜… FUNNY BUZZ STRATEGY โ€” A humorous buzz is created when marketers include something funny in their marketing campaigns. Most people simply love sharing funny content like

See More
6 replies9 likes
2
Image Description

TREND talks

Stealthย โ€ขย 1d

Business Idea: Chocolate Constructor ๐Ÿ˜‹ Concept: Provide users with the ability to create their own chocolate through an online service. ๐Ÿ”ฅ Features: - Customers can choose shapes, colors, fillings, volume, additional ingredients, and more. ๐Ÿซ -

See More
1 replies4 likes
Image Description
Image Description

Aditya

Stealthย โ€ขย 2m

Should Kr$na should start shoes/sneakers brand? or Fashion brand in clothing.....cause his dressing sense is awesome.......or Spectacles or sunglasses....for high networth individuals and higher premium middle class.... #krsna

4 replies2 likes
Image Description
Image Description

Sanskar

Stealthย โ€ขย 7m

The global chocolate market is about $140 billion for comparison the global film market is about $136 billion. But wait do you know what is a chocolate? chocolate is made up of coco and according to Fssai it takes 2.5% coco concentration for a bar to

See More
7 replies13 likes
3
Anonymous
Image Description
Image Description

Anonymous

Stealthย โ€ขย 3m

๐Ÿ›The market size of ๐Ÿฒ๐Ÿฅ— Puri sabji in India is 1200 Hundreds crores with the CAGR of 5% . Puri sabji is one of the Oldest dish in India also that's one of the most popular food around lower middle class and middle class People's . ๐Ÿค” Do you think

See More
7 replies7 likes
Anonymous
Image Description
Image Description

Anonymous

Stealthย โ€ขย 4m

I want to startup a clothing business where I provide lower price but High quality material of fabrics because many big brand just focus on High class society, I want to target lower class and middle also. I want to build brand of middle and lower cl

See More
11 replies10 likes
Image Description
Image Description

Dave walt

Stealthย โ€ขย 9m

How can this solar cell industry boom even among the middle class family. What are it's pros and cons at the moment to be used by middle class

7 replies10 likes
Anonymous
Image Description
Image Description

Anonymous

Stealthย โ€ขย 8m

How do we know all the nutrition facts on the one packet of a chocolate bar..?? Hello all, I'm doing a very little small home made chocolate buisness. How do I know all the nutrition facts about it and print it on a packaging like we see in all other

See More
7 replies6 likes

Download the medial app to read full posts, comements and news.