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Bhagya Panchal
Marketing Strategist... • 10m
🌟 𝟓 𝐒𝐭𝐚𝐫 is an iconic 𝐂𝐚𝐝𝐛𝐮𝐫𝐲 brand that has captured 𝐈𝐧𝐝𝐢𝐚'𝐬 𝐭𝐚𝐬𝐭𝐞 𝐛𝐮𝐝𝐬 𝐬𝐢𝐧𝐜𝐞 𝟏𝟗𝟔𝟑! 🍫 When 5 Star entered the Indian market, the sweets landscape was dominated by traditional confections. However, with its perfect mix of chocolate and caramel, 5 Star quickly stood out and became a favourite indulgence. Segmentation, targeting, and positioning are fascinating concepts in marketing. Let's see how they have been effectively implemented. 𝐒𝐞𝐠𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧: → Demographic: Targets ages 𝟏𝟓-𝟑𝟓 in middle to upper-middle-income groups. → Psychographic: Appeals to those seeking fun and escapism. → Behavioural: Focuses on impulse buyers looking for affordable treats, priced between ₹𝟓 - ₹𝟐𝟎. 𝐓𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠: → The core audience is teenagers and young adults. → Campaigns like “𝐑𝐚𝐦𝐞𝐬𝐡 𝐚𝐧𝐝 𝐒𝐮𝐫𝐞𝐬𝐡” and “𝐃𝐨 𝐍𝐨𝐭𝐡𝐢𝐧𝐠” resonate with their need for stress relief and reliability. 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧𝐢𝐧𝐠: → Positioned as the ideal chocolate bar for relaxation, the “𝐃𝐨 𝐍𝐨𝐭𝐡𝐢𝐧𝐠” campaign reinforces its playful identity. → The brand has expanded into markets like 𝐁𝐫𝐚𝐳𝐢𝐥, 𝐌𝐚𝐥𝐚𝐲𝐬𝐢𝐚, and the 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬, introducing innovative variants like 𝟓-𝐒𝐭𝐚𝐫 𝐎𝐫𝐞𝐨 and 𝟓-𝐒𝐭𝐚𝐫 𝟑𝐃. ✨ Which is your favourite chocolate? Is it 5 Star or another brand? Do share in the comments!👇
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