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Bhagya Panchal
Marketing Strategist...Ā ā¢Ā 11m
š š šššš« is an iconic ššššš®š«š² brand that has captured šš§šš¢š'š¬ ššš¬šš šš®šš¬ š¬š¢š§šš šššš! š« When 5 Star entered the Indian market, the sweets landscape was dominated by traditional confections. However, with its perfect mix of chocolate and caramel, 5 Star quickly stood out and became a favourite indulgence. Segmentation, targeting, and positioning are fascinating concepts in marketing. Let's see how they have been effectively implemented. ššš š¦šš§šššš¢šØš§: ā Demographic: Targets ages šš-šš in middle to upper-middle-income groups. ā Psychographic: Appeals to those seeking fun and escapism. ā Behavioural: Focuses on impulse buyers looking for affordable treats, priced between ā¹š - ā¹šš. ššš«š ššš¢š§š : ā The core audience is teenagers and young adults. ā Campaigns like āššš¦šš¬š” šš§š šš®š«šš¬š”ā and āššØ ššØšš”š¢š§š ā resonate with their need for stress relief and reliability. ššØš¬š¢šš¢šØš§š¢š§š : ā Positioned as the ideal chocolate bar for relaxation, the āššØ ššØšš”š¢š§š ā campaign reinforces its playful identity. ā The brand has expanded into markets like šš«šš³š¢š„, ššš„šš²š¬š¢š, and the šš”š¢š„š¢š©š©š¢š§šš¬, introducing innovative variants like š-šššš« šš«ššØ and š-šššš« šš. āØ Which is your favourite chocolate? Is it 5 Star or another brand? Do share in the comments!š
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