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Siddharth K Nair

Thatmoonemojiguy 🌝 • 2m

How Cadbury Became India’s Chocolate King In a land of laddoos and barfis, how did a British chocolate brand win hearts? Cadbury entered India in 1948, planting sweet roots early. By setting up local factories, they made chocolates affordable and accessible. But it wasn’t just about taste Cadbury mastered emotions. With iconic ads like "Kuch Meetha Ho Jaaye", it linked chocolate to celebration, love, and joy. From Dairy Milk to 5 Star and Perk, it launched products that suited Indian tastes and pockets. Even when faced with a worm scandal in 2003, Cadbury didn’t crumble it rebuilt trust through improved packaging and honest ads. Today, under Mondelez, Cadbury holds over 60% of the market, making it more than a treat it's a tradition. Cadbury didn’t just sell chocolate; it sold happiness, one bite at a time. 🌝👑 follow for more ..

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