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Siddharth K Nair

Thatmoonemojiguy ๐ŸŒย โ€ขย 4m

How Cadbury Became Indiaโ€™s Chocolate King In a land of laddoos and barfis, how did a British chocolate brand win hearts? Cadbury entered India in 1948, planting sweet roots early. By setting up local factories, they made chocolates affordable and accessible. But it wasnโ€™t just about taste Cadbury mastered emotions. With iconic ads like "Kuch Meetha Ho Jaaye", it linked chocolate to celebration, love, and joy. From Dairy Milk to 5 Star and Perk, it launched products that suited Indian tastes and pockets. Even when faced with a worm scandal in 2003, Cadbury didnโ€™t crumble it rebuilt trust through improved packaging and honest ads. Today, under Mondelez, Cadbury holds over 60% of the market, making it more than a treat it's a tradition. Cadbury didnโ€™t just sell chocolate; it sold happiness, one bite at a time. ๐ŸŒ๐Ÿ‘‘ follow for more ..

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