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Havish Gupta
Figuring Out • 1y
Bornvita is not a Health drink anymore! And the reason why it happend will surprise you. So there is a YouTuber called Food Pharmer (Revant). He creates video regarding false marketing of food companies with data. So a year ago, he created a video regarding bournvita which says that it "makes you taller, stronger, sharper" but it's actually 50% sugar. That video got 14 million views. Then Cadbury asked him to take the video down and he did that. But this got him more publicity and Cadbury said that the video isn't scientific. Later, a team of 8 leading nutritionist signed a document saying that the video was 100% scientific. After then the Cadbury sent revant an legal notice, and after few days the government sent them a legal notice to stop all the misleading ads And now finally after cases, bournvita is declared as a non healthy drink! This is the power of social media 💪🏻 Now how Cadbury will emerge from it will be a lesson for all of the business world!
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